About Carousel Ads
Carousel format is an image-based creative format, allowing advertisers to upload 2-35 images in the sequence. Users can swipe between different images to view more details and control the viewing pace by themselves.
The two available formats for Carousel Ads are:
Standard Carousel: Available for Traffic, Web conversion, Lead generation, and App promotion objectives.
Video Shopping Ads (VSA) Carousel:
Available for Product Sales objective. Leverage your catalog images as TikTok-in-feed ads （for TikTok placement) and Interstitial Ads / Rewarded Ads / APP Open Ads (for Automatic placement and Pangle only placement). Users can swipe across the multiple SKU images displayed in order. Learn how to create a video shopping ad.
Learn about ad specifications for carousel ads.
Uses for Carousel Ads
Carousel Ads can be used in the following methods:
Showcase multiple products or services: Users can view multiple products or services by swiping across a single Carousel Ad. Each image on the Carousel can feature a different item and give users a broader view of what your business offers.
Tell a Deeper Story: Carousel Ads provide you with the opportunity to showcase a single product with the ability to share more indepth product information. The opportunity to share additional information can create a more engaging narrative that enriches the audience's knowledge of a specific product.
Test and learn: Carousel Ads allow you to experiment and observe which elements resonate most with the audience. You can measure the Click-Through-Rate (CTR) on each image to gain insights into the effectiveness of different images and headlines.
Examples of Carousel formats (For TikTok only)
Carousel Ads provide an interactive experience to display your products based on your preferred ad objective.
App promotion objective
Web conversions objective
Product Sales objective (Video Shopping Ads for Catalog)
Lead generation objective
Learn more about specifications for Carousel Ads.