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Run healthy wellness campaigns on TikTok

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Health and Wellness on TikTok
Health and Wellness on TikTok
Health and Wellness on TikTok
Health and Wellness on TikTok
Health and Wellness on TikTok

Why advertising here works

Health Conscious community

Health-conscious community

93% of TikTok users say it is important to prioritize their own and their family's health and wellness.

Source
Be Discovered

Be discovered

38% of TikTok users watch content related to health and wellness at least once a day or more.

Source
Inspire action

Inspire action

35% of TikTok users interested in health content say they have made a purchase after seeing a video with health content on TikTok.

Source

Supplements, oral hygiene products and OTC pain medicines are the most frequently purchased wellness product categories on TikTok.

Source: TikTok Marketing Science US Custom Wellness Care Survey via AYTM, August 2023

Solutions for every health and wellness campaign

Drive sales
Brand building
Measure success
GMV máximo
Catalog Ads
Carousel Ads
FASHION CASUAL NO TIKTOK BRAZIL B 5

Maximize o ROI total da sua TikTok shop

Automatize suas campanhas da TikTok Shop com essa solução de IA, projetada para maximizar o valor bruto de mercadorias e o retorno sobre o investimento (ROI). É só escolher os produtos, o criativo e o orçamento, e o GMV Max cuidará do resto.

GMV máximo

FASHION CASUAL NO TIKTOK BRAZIL B 5
Maximize o ROI total da sua TikTok shop
Automatize suas campanhas da TikTok Shop com essa solução de IA, projetada para maximizar o valor bruto de mercadorias e o retorno sobre o investimento (ROI). É só escolher os produtos, o criativo e o orçamento, e o GMV Max cuidará do resto.

Saiba mais

Catalog Ads

Anúncios compráveis para impulsionar as vendas em seu site
Alimentado por seu catálogo de produtos e conexões de dados, o Catalog Ads fornece recomendações de produtos personalizadas na página "Para você" e em outros posicionamentos para aumentar as vendas em seu site de comércio eletrônico.

Saber mais

Carousel Ads

Feature your wellness products with swipeable ads
Showcase multiple products or tell a deeper story. Give users control as they swipe through images in your health and wellness industry campaigns.

Learn more

Success stories

Triquetra Health
Natural supplement brand Triquetra Health used GMV Max to boost TikTok product sales by 136%, increase other channel sales by 30%, and achieve 4X ROI while saving 10 hours weekly on optimizations.

See case study

Betterbrand
Healthcare & pharmaceutical company Betterbrand used GMV Max and Product Shopping Ads to achieve $1M GMV in one quarter, with 80%+ driven by ads. TikTok Shop Ads became their best-performing channel.

See case study

Bayer
Bayer partnered with TikTok creators to launch “Teach Me How To Gummy,” driving 45M+ impressions, a 102% boost in brand mentions, and a 27% rise in unaided brand awareness for One A Day 50+.

See case study

MaryRuth's
MaryRuth’s used TikTok’s Smart Targeting to refine ad delivery beyond traditional settings. By enabling Smart Interest & Behaviors, they optimized audience reach and enhanced campaign efficiency.

See case study

Zenfulnote
Zenfulnote grew sales and community by testing TikTok creatives, using Spark Ads to boost top-performing content, and optimizing their profile on TikTok Shop, driving 1.7M+ video views.

See case study

MySmile
MySmile used TikTok Shop and Shop Ads to boost sales and diversify revenue streams. Results: >$1M GMV in 3 months, 3x ROAS, and 80% lower CPA.

See case study

Resources to power your health campaign

Healthy Heart
Ready to elevate your health ads with TikTok?

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