• 62.5M

  video views

• 3.2M

  unique users

• 212K

  video views at 100%

Reimagining banking for an entertainment-first platform

• +36%

  Average Watch Time vs benchmarks

• +4.1%

  Brand Association with Sustainability

• 250

  Complete Registrations via Smart+

Powering a new generation with green energy through a full-funnel strategy

• 18.4%

  Ad Recall

• 10.6%

  Favorability

• +10M

  Video Views

How EDP proved it could thrive on TikTok using creators, culture, and premium formats to boost brand favorability.

• +15%

  Ad Recall Lift

• 2.38M

  Total Reach

• 21.1M

  Total Impressions

Lay's Scores Big in Portugal with UEFA Champions League TikTok Campaign