• 87%

  exclusive reach rate

• 1.4X

  stronger lift in awareness vs. industry benchmark

• 4.7X

  stronger lift in intent vs. industry benchmark

Building awareness and net-new reach for Talenti’s gelato line through culinary creator adjacency on TikTok

• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment

• 15%

  lift in Ad Recall among Gen Z and Millenial audiences

• 2.56x

  increase in CTR

• 85%

  increase in app downloads over campaign period

Turning inspiration into app user growth with Strava's full-funnel "Proof of Life" campaign

• 3X

  Higher CTR vs standard brand ads

• +28%

  6-second VTR above benchmark

• 1.8X

  Higher CTR for Creators at Scale content vs. remixed branded content

Launched its first TikTok campaign using Creators at Scale and TikTok Creative Exchange to engage audiences at scale.

• 133%

  lift in new buyer rate

• 118%

  growth in consideration audience

• 17%

  lift in purchases

Driving new customer growth with Consideration Ads

• 2.5X

  more creatives served

• +7%

  budget spendability

• 31%

  uplift on Day 0 ROAS

Driving scalable growth through creative automation and smarter campaign optimization

• 120M

  Total Views

• 622K

  Install Volume

• 5X

  ROI

Winning White Friday by Connecting Digital and Retail Through a Unified Brand Experience

• 230%

  uplift on Day 0 ROAS

• 189%

  increase in incremental budget spend

• 253%

  uplift on Day 7 ROAS

Maximizing ROAS and scalability with Smart+ features

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 23.5M

  impressions in 48 hours

• 100+

  Creators activated

Proving the power of creator-led storytelling with its Privacy Display campaign, then extending that momentum through Galaxy Circle, its MENA-wide creator program

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• +119%

  Uplift in GMV*

• +84%

  Uplift in number of orders*

• +64%

  Uplift in LIVE PV*

Boosting LIVE Performance by Scaling GMV Max Investment