• 45%

  increase in conversions

• 74%

  increase in ROAS

• 31%

  reduction in cost per conversion

Turning TikTok's halo effect into measurable conversion growth for Turtlebox

• +24%

  watchtime vs. TikTok avg.

• +53%

  VTR 6-sec vs. TikTok avg.

• 5M+

  impressions (Berlin & Munich over 4 weeks)

JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.

• 4x

  absolute budget spending leveraging D7 tROAS solution

• 184%

  D7 ROAS progression from D0 ROAS

• 100%

  of the client’s ad revenue D7 ROAS KPI achieved

Bravestars scales iOS growth 4x with Day 7 ROAS ad revenue optimization on TikTok

• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment

• 15%

  lift in Ad Recall among Gen Z and Millenial audiences

• 2.56x

  increase in CTR

• 85%

  increase in app downloads over campaign period

Turning inspiration into app user growth with Strava's full-funnel "Proof of Life" campaign

• 3X

  Higher CTR vs standard brand ads

• +28%

  6-second VTR above benchmark

• 1.8X

  Higher CTR for Creators at Scale content vs. remixed branded content

Launched its first TikTok campaign using Creators at Scale and TikTok Creative Exchange to engage audiences at scale.

• 133%

  lift in new buyer rate

• 118%

  growth in consideration audience

• 17%

  lift in purchases

Driving new customer growth with Consideration Ads

• 120M

  Total Views

• 622K

  Install Volume

• 5X

  ROI

Winning White Friday by Connecting Digital and Retail Through a Unified Brand Experience

• 47%

  growth in new users

• 32.6%

  improvement in cost per new user acquisition

• 13.3%

  higher expected LTV from newly acquired users

Using automated TikTok solutions to grow new users 47%

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 23.5M

  impressions in 48 hours

• 100+

  Creators activated

Proving the power of creator-led storytelling with its Privacy Display campaign, then extending that momentum through Galaxy Circle, its MENA-wide creator program

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.