• 47%

  Growth in new users

• 32.6%

  Improvement in cost per new user acquisition

• 13.3%

  Higher expected LTV from newly acquired users

How E.T. Advertisers used automated TikTok solutions to grow new users 47%

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 23.5M

  impressions in 48 hours

• 100+

  Creators activated

Proving the power of creator-led storytelling with its Privacy Display campaign, then extending that momentum through Galaxy Circle, its MENA-wide creator program

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 16%

  Engagement Rate

• 163M

  Video Views

• +12%

  Ad Recall Lift

From convenience to connection OXXO turns everyday moments into love stories on TikTok

• 47%

  uplift in lead volume

• 7.5%

  lower cost per lead

How a Middle Eastern healthcare clinic achieved 47% uplift in lead volume by combining advanced lead generation features

• 178%

  Increase in lead volume

• 7.7%

  Decrease in cost per mille

How an automotive dealer achieved a 178% uplift in lead volume by combining advanced lead generation features

• +250%

  Daily spend

• -15%

  Cost per subscription

• +11%

  ROAS

Scaling an iOS AI Video Generator with Bulk Import/Export Features

• 10.9%

  Ad Recall lift

• 5.0%

  Awareness lift

• 4.0%

  Purchase Intent lift

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window

• +84%

  higher Total Brand Communication Awareness

• +54%

  higher Brand Consideration

• +3.1%

  Out of phone sales lift

Driving brand and sales impact through TikTok Out of Phone

• +14.7pts

  incremental lift in ad recall

• +5.3pts

  incremental lift in brand preference

How CeraVe combined Always-on and Brand Consideration Ads to create an even more comprehensive full-funnel strategy

• 90%

  of revenue generated by affiliates

• 32pts

  above the benchmark in revenue generated

• 35%

  month-on-month growth in GMV (November vs. October)

A quick and profitable entry into the US market with TikTok Shop, affiliates, and GMV Max