• 47%

  Growth in new users

• 32.6%

  Improvement in cost per new user acquisition

• 13.3%

  Higher expected LTV from newly acquired users

How E.T. Advertisers used automated TikTok solutions to grow new users 47%

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 11.82x

  blended ROAS

• 7231

  purchases

• 11.18m

  impressions

Driving outstanding ROAS with a powerful sales campaign for a Saudi fashion brand

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 17.6%

  lift in purchases

• 16.9%

  lift in add to cart

• 9.5X

  incremental ROAS

Proving the power of TikTok ads in the US through a Conversion Lift Study

• +44%

  CVR

• -94%

  CPA

• -56%

  CPC

Learn How Marks & Spencer Drove Incremental Customer Growth With Smart+ and TikTok-First Creative

• +69%

  ROAS

• -39%

  Cost per Acquisition

• 3%

  Uninstall Rate

TikTok enabled Carrefour to significantly improve efficiency through seamless Web-to-App integration

• 9x

  ROAS*

• 5x

  Higher Conversion Rate*

• -88%

  Lower CPA*

Optimising ad performance with Smart+ in the health supplement industry

• 10k

  conversions

• 12.13

  Return on ad spend

• 19.78

  CPA

Adopting innovative TikTok solutions to drive conversions from new audiences

• 2X

  increase in ROAS

• 26%

  lower CPA

• 76%

  decrease in CPM

MaryRuth’s maximizes efficiency and scales website conversions with Smart+ Catalog Ads

• +8.6%

  Incremental Google Searches

• +91%

  Incremental Web Searches

• +58%

  Increase in Purchase

Driving incremental demand through Conversion Lift Study on TikTok

• 165%

  lift in ticket sales

• 27%

  more efficient CPA

• 48K+

  unique visitors to Magic Hub

Blending product innovation and immersive storytelling to drive cultural relevance and ticket sales for a holiday, horror tentpole theatrical release.