Unlocking Success Across the Funnel

TikTok is revolutionising how people discover, engage with and purchase products, driving results across the entire funnel, from discovery to purchase and beyond.

Best practices for full-funnel success

Unlock the full potential of TikTok by focusing on these four key areas covering every stage of the customer journey: From inspiration and research, to recommendations and action.

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How Vipps increased their users by 155%

This Norwegian brand kicked off their 4-week campaign with two attention-grabbing TopView ads, followed by TopFeed and In-Feed ads to keep the momentum going. This approach resulted in a 155% increase in new users and 35% increase in ad recall.

Find out how

Success stories

Explore more Nordic success stories

Pandora wanted to know what their customers really thought

Pandora kicked off their 8-week Brand Lift Study, comparing an exposed group that had seen their campaign to a Control Group that hadn't.

Clas Ohlson dominated 3 markets simultaneously

They kicked off with a 24-hour TopView ad that commanded attention with 100% full-screen, sound-on impact, resulting in over 120k clicks.

Grandiosa tapped into what drives attention on the platform, with a new brand song

This TikTok-first creative approach embodied the platforms' key strengths: interactivity, trends and music, yielding incredible upper-funnel campaign results.

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