Shop Ads features are already available to all TikTok Shops. When advertisers run Shop Ads, ads may appear in the Feed, Search, Shopping Center, and Pangle placements.
Feed: Includes "For You" feed and "Following" feed on TikTok and TikTok Lite.
Search Results: Include TikTok general search and Shopping Center search.
Shopping Center: Includes recommendations in the Shopping Center.
Pangle: Ad network that enables advertisers to effectively reach broad audiences by running ads in placements on 3rd party publishers.
Pangle-enabled markets: Indonesia, Singapore, Thailand, Malaysia, Vietnam, Philippines.
Pangle-enabled features: Video Shopping Ads in 2023; Product Shopping Ads and Live Shopping Ads coming later in 2024.
Detailed introduction of Pangle, go to Pangle placement - Help Center
These surfaces could be eligible to support TikTok Shop ads in various formats, such as product cards, short videos, livestreams and image formats. TikTok Shop ads can be optimized across eligible surfaces to drive exposure, consideration, and purchase.
To create a new TikTok Shop, go to https://seller.tiktok.com/
There are three ways you can connect TikTok Shop to Ad Account for advertising purposes:
In Ads Manager, link a TikTok Account with Showcase permission authorized. Learn How to get Showcase permission.
In Business Center, request access to one or multiple TikTok Shops for advertising purposes. Learn about Requesting TikTok Shop Access from Business Center.
In Seller Center, connect one or multiple Ad Accounts for advertising purposes. Learn how to set up Shop Ads in Seller Center.
After completing the above, create Shopping Ads:
Create Video Shopping Ads. See How to Create Video Shopping Ads (for TikTok Shop) for the steps.
Create LIVE Shopping Ads. See How to Create LIVE Shopping Ads for the steps.
Create Product Shopping Ads. Learn how to advertise using product images from TikTok Shop.
How to select placements:
For advertisers who want to select specific placements instead of using automatic placements, please view Placement Selection under Advanced Settings, where advertisers can choose TikTok-only placement.
By proceeding with TikTok-only placement, your ads will only be shown within the TikTok app, losing the potential to reach these users at more touchpoints via Pangle inventory.