About Automatic Placement and Select Placement

Last updated: April 2026

TikTok Ads Manager provides multiple options for you to reach extended audiences beyond TikTok by choosing automatic placement or selecting your placement manually.


Features

Automatic placement includes all the available placements to offer you optimal results for your ad. TikTok's ad system will use smart calculations to give you the best combination of ad placements across all apps. Factors may include:

  • Performance-driven allocation: Budgets are distributed based on each placement’s performance to achieve the campaign objective.

  • Balanced by design: The system is built to avoid extreme (100%) budget concentration.

  • Scenario-based shifts: In some cases, if specific creatives perform significantly better on one placement, the system may allocate the majority of traffic there. This ensures your budget is directed toward the placement most likely to deliver results aligned with your campaign goals.


By selecting your placement manually, you'll be able to choose the apps to deliver your ads on. The system will have more flexibility to deliver your ads and maximize results by selecting multiple placements (more than one app).


The following manual placements can be selected:

  • TikTok: Allows for placement on TikTok advertising objectives, Lemon8 (for available countries), and PineDrama (for available countries).

  • Global App Bundle: An integrated traffic solution that places ads on emerging apps, such as CapCut and Fizzo.

  • TikTok Pangle: The ad network of TikTok for Business that enables you to reach users across publishers, including top global and local apps and TikTok's Global App Bundle. Learn more about TikTok Pangle.

Note: Your placement is selected when creating an ad group and cannot be changed after it has been created.

Automatic Placement Screenshot

Automatic placements with Smart+ Campaigns

Automatic placement is set by default for Smart+ Campaigns. Depending on your region, automatic placement may include ad placements on non-TikTok partner surfaces, through the Pangle network. You can additionally choose brand safety options.


Note: If you prefer to opt out of automatic placement, reach out to your sales representative or contact customer support.


Next steps