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Lemon8 is a community app for lifestyle content, featuring photos and videos about beauty, fashion, food, travel, fitness, and pets. It's part of the TikTok app and focuses on real-life experiences, offering tips, guides, and product reviews. Ads appear in the For You Feed and Search Results Page.
Lemon8 ads are available in the following countries:
Japan
Thailand
Singapore
Malaysia
Indonesia
Lemon8 supports the following advertising objectives with Smart+ and Automatic Placement:
Traffic
App Promotion
Lead Generation
Sales
All campaigns with eligible advertising objectives and targeting countries where Lemon8 is rolled out will include Lemon8 ad placements. Lemon8 performance is included within TikTok reporting and is not reported separately.
Note: Currently, ads for brand auction objectives will not be shown in Lemon8.
Engage people on TikTok across multiple touchpoints in TikTok and Lemon8, as most people on Lemon8 are active on both Lemon8 and TikTok.
Reach a new audience since some people on Lemon8 are not active on TikTok.
Connect with people in key verticals like beauty, fashion, wellness, travel, and home.
Reach people who are ready to take action, since people use Lemon8 to search, and get tips and recommendations.