About Branded Mission

Branded Mission is a TikTok ad solution that enables you to crowdsource content from communities on TikTok and then turn the top-performing creator videos into ads. This unique type of campaign sources user-generated content from the creator community to amplify your brand message.

How a Branded Mission campaign works

1. A Branded Mission launches with a call to action for creators. Then, eligible creators can find and evaluate the Branded Mission Page to decide whether to participate and how.

   

   Creators can find the Branded Mission Page through the following entry points:

   • On a Branded Hashtag and/or Branded Effects page, if using the Branded Hashtag or Branded Effects add-on

   • On the Discover page within TikTok Creator Marketplace

   • In a creator's inbox via notification

   • From a shared link to the Branded Mission

2. From the Branded Mission page, creators generate videos (also known as user-generated content or UGC) for the Branded Mission campaign.

3. You can see and manage UGC videos for the Branded Mission campaigns and select top-performing videos to boost as ads (also known as user-generated ads or UGA) for users to see in the For You feed.

4. When the Branded Mission campaign concludes, the selected TikTok creators get paid for their participation and paid video views according to creator payout terms and Branded Mission terms set in the Branded Mission brief.

Benefits

A Branded Mission campaign provides you with:

• A call for TikTok creators to authentically bring your brand campaign to your audience

• Scalability of content and amplification without heavy production

• Ability to place guaranteed impressions on the best-performing organic user-generated content

Availability

Branded Mission is currently available in the following regions:

• Asia-Pacific: Australia, Indonesia, Japan, Korea, Malaysia, Philippines, Thailand, Vietnam

• Europe: France, Great Britain, Italy, Germany, Spain

• North and South America: Brazil, Canada, Mexico, United States

• Middle East: Egypt, Saudi Arabia, Turkey, United Arab Emirates

Creator eligibility

Creators must satisfy the following requirements to be eligible for joining a Branded Mission:

• Age: at least 18 years old in all regions except:

  • Korea: at least 19 years old

  • Japan: at least 20 years old

  • Thailand: at least 20 years old

  • Indonesia: at least 21 years old

• Account:

  • At least 1,000 followers

  • Not a Business Account (learn more about the different TikTok account types)

  • In good standing with TikTok Community Guidelines for the past 30 days (including video posting and commenting)

• Post activity:

  • Posted at least 3 videos in the last 30 days

  • Have at least 1,000 video views in the last 30 days

• Anti-fraud:

  • Must have authentic video views and fan base

  • Must register your account, and be located in the country where the Branded Mission is launched

Learn more about starting a Branded Mission

See a Branded Mission in action and learn how to set up a Branded Mission campaign in TikTok Ads Manager by contacting your TikTok sales representative. Upon launching a Branded Mission campaign, you can manage it within TikTok Ads Manager's Mission Manager.