Types of TikTok accounts
Whether you are a business, advertiser, or creator, TikTok provides multiple solutions to fit your goals. While your TikTok journey may start in many ways, you are required to create or integrate into certain account types to access different TikTok solutions.
To understand the differences between various TikTok account types, refer to the following table.
Type of account | Definition | Suitable for | Access and login |
|---|---|---|---|
Personal Account | The most common basic account created on the TikTok app. Learn more about Personal and Business Accounts on TikTok. | General TikTok users. Content creators. Most public figures. | Accessed by an individual or business entity. Log in via phone, email, third-party accounts, and passwords. |
Business Account (general) | Public profiles that allow brands to build a cohesive marking strategy on TikTok, with features such as performance metrics, audience insights, and creative tools. Learn more about TikTok Business Accounts. | Businesses looking for more commercial-focused tools unavailable to Personal Accounts. | Accessed by an individual or business entity. Log in via phone, email, third-party accounts, and passwords. |
Registered Business Account | A Business Account that passes business registration. | Businesses with a need for advanced commercial features unavailable to unregistered businesses, such as Destination Links. | Accessed by an individual or business entity. Log in via phone, email, third-party accounts, and passwords. |
Blue-V Verified Business Account | A Business Account with a verified badge. A Business Account becomes a Blue-V Verified Business Account after TikTok verification. | Official entities, businesses, organizations, or public figures requiring verification for authenticity and trustworthiness. | Owned and accessed by an individual or business entity.
Log in via phone, email, third-party accounts, and passwords. |
Organization Account | A TikTok account created and controlled by a verified organization (such as an enterprise or institution) or an individual business on relevant business platforms (such as Seller Center), where applicable. To learn more, go to About Organization Accounts. | Organizations or individual businesses aiming to secure control of their accounts and improve account security measures. Organizations or individual businesses looking to enable smooth collaboration and communication among team members within the organization. | Accessed by individuals from an organization which needs to be verified. The Organization Account administrator holds admin rights to grant and revoke permissions and accesses. Log in via username and one-time password. |
TikTok for Business account | TikTok for Business solutions are designed to give brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community. When you create a TikTok for Business user account, you will have access to a variety of products that will allow you to: Create and publish ads on TikTok Ads Manager. Manage your organization through Business Center. Make Spark Ads using organic TikTok content. Note: You can use an existing TikTok account to create a TikTok for Business account. You can also link your personal TikTok account to your TikTok for Business account. | Businesses intending to use TikTok for Business solutions such as TikTok Ads Manager and Business Center. | Accessed by an individual or business entity. Log in via phone, email, third-party accounts, and passwords. |
TikTok Ads Manager account | TikTok Ads Manager provides tools for you to launch campaigns, manage ad resources, monitor data, and optimize your advertising. You need a TikTok for Business account to access TikTok Ads Manager. | Individuals or businesses creating and managing ads on TikTok. | Accessed by an individual or business entity. Log in via phone, email, third-party accounts, and passwords. |
TikTok Business Center account | An account for accessing Business Center, a one-stop business hub for organizations of all sizes to activate marketing activities and reach desired audiences in a collaborative way on TikTok. You need a TikTok for Business account to access Business Center. Learn more about TikTok Business Center. | Businesses who want to enable asset centralization and usage efficiently through partner and role assignment and permissioning. Businesses who want to enable efficient payment and invoicing management across partners and roles. | Accessed by an individual or business entity.
Log in via phone, email, third-party accounts, and passwords. |