About Budget strategy for your upgraded Smart+ experience
The upgraded Smart+ experience provides you with greater flexibility in budget strategy, enabling more diverse approaches.
Supports both lifetime and daily budget
Supports both automatic campaign budget and custom ad group budget strategies
Upgraded Smart+ Experience | Campaign Level | Ad Group Level |
Full automation with automatic campaign budget | - Lifetime Budget | - Lifetime Budget: must match campaign level strategy |
- Daily Budget | - Daily Budget: must match campaign level strategy | |
Minimal automation with custom ad group budgets | - Lifetime Budget - Daily Budget | - Lifetime Budget - Daily Budget |
After creating a new Sales, Lead Generation, or App Promotion campaign, you'll choose your budget strategy, either at the Campaign or Ad Group level.
Full automation: To automatically optimize your budget allocation across ad groups, choose the Automatic campaign budget (CBO) option. Enter your campaign budget as needed and choose between daily or lifetime budget. Note: When you set a budget at the campaign level, you must have the same optimization location, goal, and event, and target CPA across all ad groups.
Minimal automation: For more manual control, select the Custom ad group budgets option, which lets you choose different budget and bidding settings for each ad group.
Learn more about campaign budget optimization and how to set up campaign budget optimization.
