About Smart+ Goal-Based Budget Increase (Cost Cap/Minimum ROAS/Target ROAS)
The goal-based budget increase setting automatically raises your daily budget when certain conditions are met. This helps goal-based bidding campaigns (Target ROAS and Cost Cap) scale more efficiently, without requiring constant manual adjustments.
Note: The goal-based budget increase toggle is not available to all advertisers at this time.
Benefits
Optimize campaign performance: The system monitors performance and only increases budget when performance is strong, helping you reach your business goals.
Save time and effort: No need to manually check results and update budgets daily. The system makes adjustments for you.
Availability
The goal-based budget increase setting is available under the following settings:
Bidding strategy: Goal-based bidding (Target ROAS & Cost Cap) strategies only.
Advertising objective:
Smart+ Sales with either Website or App selected as the sales destination
Budget setting: Daily budget only.
You can turn on the goal-based budget increase toggle at either the campaign level (when using Campaign Budget Optimization) or at the ad group level.
Campaign Budget Optimization (CBO) is enabled with daily budget | - The toggle will be displayed on the campaign-level settings page under the budget strategy section. - For new and copied campaigns, the toggle will be switched on by default. You can toggle it off at anytime. - For existing campaigns, the toggle will be switched off by default. You can toggle it on during campaign delivery. |
CBO is off and you're setting budget at the ad group level | - The toggle will show in the ad group settings in the Budget & Schedule section. - For new campaigns, the toggle will be switched on by default. You can toggle it off at anytime. - For existing campaigns, the toggle will be switched off by default. |
How it works
Your daily budget will increase when both of these conditions are met:
Performance condition
Cost Cap campaigns or ad groups: Actual Cost Per Acquisition (CPA) is within the Cost Cap bid.
Minimum ROAS or Target ROAS: Actual ROAS meets or exceeds the your ROAS bid.
Budget condition
At least 90% of the daily budget is spent.
Note: Low budgets may limit scaling and campaign delivery.
When both conditions are met, the system will automatically increase the daily budget by 20% of the original budget.
The budget can increase up to 10 times per day.
Each increment equals 20% of the original budget.
At the start of the next day, the budget resets to the last manual input.
If the conditions are met again, auto increases will continue.
Example:
Calculation | New Budget | ||
Day 1 | Original Budget | - | $50 |
1st increase | $50 + (20% * $50) | $60 | |
2nd increase | $60 + (20% * $50) | $70 | |
3rd increase | $70 + (20% * $50) | $80 | |
... | ... | ... | |
10th increase | $140 + (20% * $50) | $150 | |
Day 2 | Reset to Original Budget | - | $50 |
1st increase | $50 + (20% * $50) | $60 | |
... | ... | ... |
Notes
Please refer to About Smart+ (Cost Cap/Minimum ROAS/Target ROAS Incentive Offer) for our latest incentive offers where applicable relating to Smart+ Goal Based Bidding as well.
