About Catalog roles and permissions

Last updated: August 2025

A catalog is an asset that allows you to store information about the products you want to promote on TikTok. When you create a catalog, you can create ads that show specific products with up-to-date information about each product, such as price, availability, sizes, and more. Each catalog can have up to 100 Business Center users, and each user can manage up to 100 catalogs. One Business Center can handle up to 2,000 catalogs. For example, to use a catalog for ads, link it to the same Business Center as your ad account.


Note: Only Business Center Admins can assign permissions to catalogs. Learn how to add members to Business Center.


Each catalog can be assigned up to 100 Business Center users and each user must be assigned permission-level access. For example, an ad account and catalog should be linked to the same Business Center for users to use a Catalog for ad creation in Ads Manager.


The following table summarizes the operations you can perform on a catalog with a Business Center Admin or Standard role.

Business Center - Level Roles

Admin

Standard

Create/Remove catalogs

Yes

No

Manage catalogs

Yes, the available actions depend on the catalog-level permissions you have, as shown in the table below.

Yes, only assigned with catalog-level permissions

Assign member

Yes

No

Share with partner

Yes

No


The following table summarizes the actions available to you on a catalog with Catalog Management or Ad Promotion permissions.

Catalog-Level Permissions

Catalog Management

Ad Promotion

Use Catalog for Ad Creation

Yes

Yes

View catalog in Catalog Manager

Yes

Yes

Upload/update products

Yes

No

Create product sets

Yes

No

Link pixels with catalogs

Yes

No