A catalog is an asset that allows you to store information about the products you want to promote on TikTok. When you create a catalog, you can create ads that show specific products with up-to-date information about each product, such as price, availability, sizes, and more. Each catalog can have up to 100 Business Center users, and each user can manage up to 100 catalogs. One Business Center can handle up to 2,000 catalogs. For example, to use a catalog for ads, link it to the same Business Center as your ad account.
Note: Only Business Center Admins can assign permissions to catalogs. Learn how to add members to Business Center.
Each catalog can be assigned up to 100 Business Center users and each user must be assigned permission-level access. For example, an ad account and catalog should be linked to the same Business Center for users to use a Catalog for ad creation in Ads Manager.
The following table summarizes the operations you can perform on a catalog with a Business Center Admin or Standard role.
Business Center - Level Roles | Admin | Standard |
Create/Remove catalogs | Yes | No |
Manage catalogs | Yes, the available actions depend on the catalog-level permissions you have, as shown in the table below. | Yes, only assigned with catalog-level permissions |
Assign member | Yes | No |
Share with partner | Yes | No |
The following table summarizes the actions available to you on a catalog with Catalog Management or Ad Promotion permissions.
Catalog-Level Permissions | Catalog Management | Ad Promotion |
Use Catalog for Ad Creation | Yes | Yes |
View catalog in Catalog Manager | Yes | Yes |
Upload/update products | Yes | No |
Create product sets | Yes | No |
Link pixels with catalogs | Yes | No |