A catalog is an asset that allows you to store information about the products you want to promote on TikTok. When you create a catalog, you can create Smart+ Catalog Ads that show personalized creatives for each consumer powered by your product library.
Creating a catalog lets you:
Upload key information about your products directly to TikTok Ads Manager, including names, descriptions, prices, images, videos, and more.
Manage your products by creating product sets and automated rules to customize the information about your products.
Generate custom videos for all products in your catalog using our Video Template and Dynamic Video Generator tool.
Using a catalog is a good solution for anyone looking for an efficient way to create and manage ads that feature a variety of products, such as an online retailer.
You can create catalogs on TikTok Ads Manager, or one of TikTok's partners, including: