About catalogs

Last updated: January 2026

A catalog is an asset that allows you to store information about the products you want to promote on TikTok. When you create a catalog, you can create Smart+ Catalog Ads that show personalized creatives for each consumer powered by your product library.


Creating a catalog lets you:

  • Upload key information about your products directly to TikTok Ads Manager, including names, descriptions, prices, images, videos, and more.

  • Manage your products by creating product sets and automated rules to customize the information about your products.

  • Generate custom videos for all products in your catalog using our Video Template and Dynamic Video Generator tool.

Using a catalog is a good solution for anyone looking for an efficient way to create and manage ads that feature a variety of products, such as an online retailer.


You can create catalogs on TikTok Ads Manager, or one of TikTok's partners, including: