About GMV Max auto budget increase
The auto budget increase is an intelligent budget optimization feature that automatically scales your campaign's daily budget when performance targets are met. Unlike manual budget adjustments, this feature uses real-time performance data to make budget decisions, helping merchants only spend more on achieving their ROI targets.
Benefits of auto budget increase
Achieve higher GMV while maintaining a required ROI. Budgets are automatically increased only when ROI targets are met, ensuring a balanced approach to growth.
Eliminate the need for constant monitoring and manual budget adjustments to save you time and reduce the administrative burden.
Dynamically allocate your ad budget to proven campaigns, optimizing efficiency.
Key concepts of auto budget increase
The system will automatically increase your budget when your campaign demonstrates strong performance in both ROI and budget usage.
The system will increase the daily budget by 50% up to 10 times for the same day.
1st Increase: Campaign budget = daily budget + (daily budget * 50%)
2nd Increase: Campaign budget = 1st increase campaign budget + (daily budget * 50%)
The campaign budget will be reset to the original daily budget the next day.
You can turn on both auto budget increase and Promotion Day simultaneously, creating an optimal scaling combination for maximum growth potential.
You can toggle auto budget increase On or Off in the Optimization Goal. However, you cannot modify the daily increase rule.
When turning the toggle On, it is essential to keep the daily budget setting greater than the current cost * 1.05.
When turning the toggle Off, the campaign budget won't be increased.
When turning off auto-budget, a tooltip will appear if the daily budget (set by the seller) is less than or equal to the current cost * 1.05, reminding sellers to set a daily budget greater than the current cost * 1.05 to successfully disable auto-budget.
You can analyze the Campaign budget in Reporting to see budget increase.
To Increase your gross revenue with promotion days and auto budget increase, you can click Apply.
