How to create a LIVE GMV Max campaign in TikTok Ads Manager

Last updated: November 2024

LIVE GMV Max is an automated ad campaign type that chooses the creatives and placement options that are most likely to encourage people to buy your products. You can create a LIVE GMV Max campaign in TikTok Ads Manager.

Before getting started

1. If you are from seller's own team

  • You'll need a TikTok Shop connected to your Business Center account.

  • You'll need to ensure the advertiser account you are using has GMV Max authorization for the shop you want to promote, which can be checked in Business Center or Seller Center

  • You'll need Admin or Advertising Manager permission for your Shop

  • LIVE GMV Max is currently available in Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Singapore.

  • If you're already running LIVE Shopping Ads or LIVE GMV Max, you'll need to turn them off before you can create a new LIVE GMV Max campaign

2. If you are from an agency that runs GMV Max campaigns for sellers, you can refer to this detailed guidance

  • You'll need to have ad promotion access to the shop you want to promote, which can be checked in Business Center

  • You'll need to ensure the advertiser account you are using has GMV Max authorization for the shop you want to promote, which can be checked in Business Center

  • You'll need to ensure you have operator or admin access to the advertisers account you are using

  • GMV Max is currently available in Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Singapore and the United States

  • If you're already running LIVE Shopping Ads or LIVE GMV Max, you'll need to turn them off before you can create a new LIVE GMV Max campaign


How to create a LIVE GMV Max campaign in TikTok Ads Manager

To create a LIVE GMV Max campaign:

  1. Sign in to TikTok Ads Manager.

  2. Click GMV Max at the top of your dashboard.

  3. Choose the TikTok Shop you want to promote. If you can't see shops you want to promote,

    • You need to have a Business Center connected to the Shop. Note: if the shop you want to promote is in multiple Business Center, please choose the Business Center that also contains the advertiser account, TikTok account you want to use for GMV Max campaign

    • If you are an agency running GMV Max for sellers, you'll need have ad promotion access to the shop you want to promote.

    • If you are a seller running GMV Max for your own shop, you'll need Admin or Advertising Manager permission for your shop.

    • Your shop's operation country is within GMV Max available regions: GMV Max is only currently available in Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Singapore and the United States.

  4. Click Next and then enter the overview page

  5. Click Create GMV Max ads. If the button is disabled/greyed out, please check whether you have operator or admin access to the advertiser account, or if this advertiser account has been authorized to run GMV Max ads.

  6. Click Promote LIVE.

  7. Choose the TikTok account with the LIVE event you'd like to promote.

  8. In the Optimization goal section, choose a LIVE ROI target to maximize your campaign's delivery and performance. You can follow the recommended target or choose your own.

  9. In the Budget section, enter the daily budget you want to spend on your campaign. You can choose to follow the recommended daily budget based on your LIVE performance over time. You can adjust your budget settings any time after you start the campaign.

  10. Adjust the Schedule settings for your campaign.

  11. When you're finished, click Publish.


Your LIVE GMV Max campaign will start at the time you scheduled.