About GMV Max campaigns in TikTok Ads Manager

GMV Max is an automated ad campaign type that optimizes for total channel ROI for your TikTok Shop. You can create new GMV Max campaigns and adjust creative settings in TikTok Ads Manager.

Types of GMV Max Campaigns

• Product GMV Max: Automatically choose the products, creative assets and placement options that are most likely to encourage people to buy your products. Learn how to create a Product GMV Max campaign in TikTok Ads Manager.

• LIVE GMV Max: Optimize liveroom traffic to get the highest gross revenue for your LIVE event. Learn how to create a LIVE GMV Max campaign in TikTok Ads Manager.

Benefits of GMV Max in TikTok Ads Manager

• Maximize your GMV: Automate ad creative selection, audience settings and placement options using signals from both organic and paid traffic.

• Optimize your ad budget: Choose your ROI target and your GMV Max campaign will automatically spend within your target's range.

• Let your products provide your ad creative: Use your existing product descriptions, videos and listings to generate content for your ads.

• Simplify GMV campaign creation with TikTok Ads Manager: Create GMV Max campaigns, manage permissions and easily add more content for Spark Ads all in a familiar TikTok Ads Manager experience.