Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Create an ad
How to create an ad
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- How to create an ad in TikTok Ads Manager
- How to duplicate an ad in TikTok Ads Manager
- About Call-To Action Buttons on your ads
- Best practices for your landing page
- About ad disclaimers in TikTok Ads Manager
- How to add disclaimers to ads in TikTok Ads Manager
- About Review Terms for Review Data
- How to add URL parameters to your website URL in TikTok Ads Manager
- How to troubleshoot ad creation in TikTok Ads Manager
- About guided campaign creation for new ad accounts on TikTok
- How to create an ad in TikTok Ads Manager for new advertisers
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Bulk edit ads
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- About Bulk Import & Export
- How to use the Bulk Edit feature to change your ad status
- How to use the Bulk Edit feature to edit creatives
- How to use the Bulk Edit feature to edit bids
- How to use the Bulk Edit feature to edit ROAS bids
- How to use the Bulk Edit feature to edit text
- How to use the Bulk Edit feature to edit Destination links
- How to edit ads using Bulk Import & Export in TikTok Ads Manager
- How to create ads with the Bulk Import feature using a reference file
- How to create ads with the Bulk Import feature using a blank template
- How to troubleshoot bulk export issues
- How to troubleshoot bulk import issues
- How to Use Auto-Fix for Imported Ads
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Preview ads
Call to Action buttons
Instant Pages
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- About Instant Pages
- How to create an Instant Page
- About Reporting for Instant Pages
- How to access the Instant Page library
- Best Practices for Instant Pages
- Specifications for customizing an Instant Page
- Instant Page best practices for entertainment and media industries
- About the Instant Pages Contact Template
- How to set up the Contact Template for Instant Pages
- How to track offsite web events from an Instant Page
- How to track offsite app events from an Instant Page
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- Ad creation /
- Create an ad /
- How to create an ad /
About guided campaign creation for new ad accounts on TikTok
TikTok Ads Manager makes recommendations throughout the ad creation process for small-to-medium businesses who are new to advertising on TikTok.
Benefits
The key benefits of these curated recommendations include:
Simplified creation steps: Reduces ad setup complexity by condensing 11 steps into just three steps, making it easier for you to complete the process.
Auto-populated business information: Allows you to enter your business URL, with the system auto-parsing and pre-filling details for faster setup.
Objective recommendation solution: Automatically suggests an advertising objective based on your business information.
Target and budget pack solution: Offers budget pack solutions with estimated daily budget, performance expectations, and recommended duration.
Coupon incentive solution: Displays available coupons to encourage you to complete your first ad campaign.
Flexible customization: You can switch to manual configuration at any stage if you prefer greater control over settings.
Note: The guided campaign creation flow will appear during your first attempt at creating a campaign. Once you've created a campaign, you won't see this experience again.
Learn more
Learn how to create an ad in TikTok Ads Manager for new advertisers.