About interactive add-ons

Interactive add-ons capture the undivided attention of your audience in a full-screen, sound-on environment to boost brand engagement and encourage interaction. You can enhance your in-feed ads with either standard or premium add-ons, depending on your needs.

Standard add-ons offer a way to reach lower-funnel marketing goals, like driving clicks and conversions. Premium add-ons offer a way to reach upper-funnel goals, like brand awareness and community building. Both offer you a unique chance to capture your audience's attention in a format that resonates with them.

Learn more about our available interactive add-ons below.

Card type of interactive add-ons

• Display Card

• Download Card

Sticker type of interactive add-ons

• Voting Sticker

• Gift Code Sticker

• Countdown Sticker

Premium interactive add-ons

• Pop-out Showcase

• Gesture

• Super Like

• Shake Surprise (only available in TopView)

• Story Selection