About Max delivery optimization for GMV Max
When you're running a GMV Max campaign, you can switch to Max delivery optimization mode to add additional budget and maximize gross revenue for selected products or livestreams in your campaign over a selected period of time. Max delivery optimization aims to fully spend your budget to achieve the highest possible gross revenue or ad delivery.
Availability of Max delivery optimization
Max delivery is an optimization mode you can turn on for existing GMV Max campaigns.
Learn how to turn on Max delivery for individual products in a Product GMV Max campaign
Learn how to turn on Max delivery for a LIVE GMV Max campaign
When to use Max delivery optimization
Compared to the Target ROI optimization mode, Max delivery optimization may result in fluctuations in metrics related to ROI. Max delivery aims to fully spend your budget to get the most gross revenue and ad delivery. We encourage advertisers to experiment with Max delivery for short-term, high-impact campaigns, while Target ROI should remain the always-on strategy for sustained growth and efficiency if sellers require a stable or expected ROI result.
Some common examples of when you might want to turn on Max delivery optimization include:
When you want to focus on selling more products for a limited period of time with no ROI constraints
If you want to introduce a shop or product
If you want to sell a large amount of your inventory as quickly as possible and prioritize product sales over ROI