About Max delivery optimization for GMV Max
When you're running a GMV Max campaign, you can switch to Max delivery optimization mode to add additional budget and maximize gross revenue for selected products or livestreams in your campaign over a selected period of time. Max delivery optimization aims to fully spend your budget to achieve the highest possible gross revenue or ad delivery.
Availability of Max delivery optimization
Max delivery is an optimization mode you can turn on for existing GMV Max campaigns.
Learn how to turn on Max delivery for individual products in a Product GMV Max campaign
Learn how to turn on Max delivery for a LIVE GMV Max campaign
When to use Max delivery optimization
Compared to the Target ROI optimization mode, Max delivery optimization may result in fluctuations in metrics related to ROI. Max delivery aims to fully spend your budget to get the most gross revenue and ad delivery. We encourage advertisers to experiment with Max delivery for short-term, high-impact campaigns, while Target ROI should remain the always-on strategy for sustained growth and efficiency if sellers require a stable or expected ROI result.
Some common examples of when you might want to turn on Max delivery optimization include:
When you want to focus on selling more products for a limited period of time with no ROI constraints
If you want to introduce a shop or product
If you want to sell a large amount of your inventory as quickly as possible and prioritize product sales over ROI
Who is suitable to use Max delivery optimization mode
Max delivery optimization is designed for advertisers who want to boost traffic, accelerate delivery, or increase GMV within a short period. It is especially useful for new shops, specific LIVE campaigns, or major sales periods.
New advertisers
Use case: Boost traffic for new TikTok shops or highlight product launches
Recommended usage:  Start with Max delivery optimization to maximize early traffic and allow the system to test market fit, and automates ad formats. Run for 5–7 days with a set daily budget to allow the system to optimize, especially when ROI targets are uncertain. If you prefer more stable ROI after testing, you can switch to Target ROI.
Advertisers already using LIVE GMV Max
Use case: Advertisers who want to boost traffic/sales without a strict ROI requirement or with strong spending requirements, especially during mega sales. Â
Recommended usage: Allocate additional budget to specific liverooms to drive incremental GMV during peak campaign periods.
