How to turn on Max delivery optimization for your LIVE GMV Max campaign

Last updated: December 2024

Max delivery is an optimization mode that uses additional budget to boost sales and ad delivery for your LIVE GMV Max campaign for a selected period of time.

Before you begin

  • You'll need to have a running LIVE GMV Max campaign

  • You can only use one optimization mode at a time for your LIVE GMV Max campaign

  • Max delivery will use an independent budget that sellers set specifically for this optimization mode. During Max delivery schedule, the system will only spend Max delivery budget and your Target ROI budget will not be consumed.

  • If sellers set a 'start time + daily duration', the independent budget will be spent during that duration each day.

  • If sellers set a 'start time + end time', the independent budget will be spent from start time to end time each day.


You can turn on Max delivery optimization for a LIVE GMV Max campaign in Seller Center or TikTok Ads Manager.

Your LIVE GMV Max optimization mode will be changed to Max delivery for the duration you chose. Max delivery optimization mode will only take effect when your liveroom is active. If your Max delivery schedule ends, the opimization mode will automatically revert to Target ROI until the end of your campaign.


You can view reporting for Max delivery along with overall reporting for your GMV Max campaigns in Seller Center or in the GMV Max tab in TikTok Ads Manager. To view metrics for both Target ROI and Max delivery, make sure to choose a reporting date range that includes your Max delivery schedule. You can view Target ROI and Max delivery mode metrics and daily trends for your LIVE GMV Max campaign and for specific Liveroom events.

  • Campaign reporting:

    • View overall data including Max delivery and Target ROI

    • Use the Optimization mode filter to see metrics for Max delivery and Target ROI

  • Liveroom reporting:

    • View overall data for specific products including Target ROI and Max delivery

    • Use the Optimization mode filter to see metrics for Max delivery and Target ROI