About notifications of potentially prohibited data sharing on TikTok

At TikTok, we don't allow advertisers to share information about children, health or financial information, or other categories of prohibited data. Learn more details in Business Products (Data) Terms section 2.8.

If you measure events on your website or app with tools like Events API or TikTok Pixel, it's your responsibility to review the information you share to make sure you aren't sending TikTok any prohibited data.

Detection and notification of potentially prohibited data

If TikTok detects potentially prohibited data in the data you’re sharing, you may receive a notification through email, in Events Manager's Diagnostics tab or in TikTok Ads Manager. You can learn more about the issue in the diagnostics tab for the relevant dataset in Events Manager.

Where potentially prohibited data might be shared

Places that might contain prohibited data include but are not limited to:

Pixel connections

If you have a TikTok Pixel on your website or app, review each place you've installed your Pixel code and determine whether those locations contain information that may be prohibited.Make sure you don't use your TikTok Pixel on web pages where you may share personal health or financial information. You can also use the free TikTok Pixel Helper to understand what types of information you're sharing through your Pixel connection.

Forms and data fields

Review information included in forms on your website, as well as website events such as event names, product names, product IDs, custom properties and content names.

URLs and UTM parameters

URLs and UTM parameters may contain potentially prohibited data. For example, a UTM parameter might show previously viewed pages that contain prohibited personal information.

Examples of prohibited data

Note: While not comprehensive, this list offers examples and may be updated over time. We recommend working with your legal team to review your data sharing.

Health

• Ecommerce urls that contain protected health information

• Information from apps that may be used to schedule medical appointments

Financial

• Government identifiers such as Social Security Number, Passport Number, or Individual Tax Identification Number (ITIN), driver license number

• Financial institution information such as bank account number or credit card number

Learn how to resolve notifications of potentially prohibited data sharing on TikTok.