About Shop Tab placements for Shop Ads

In the Shop Tab, you can choose shoppable placements for your TikTok Shop Ads including Recommendations and Search. When people see your ads in the Shop Tab, they'll be able to learn more about your products and make a purchase.

You can use ad formats like product cards, short videos and livestreams to tell people about the products in your shop, and optimize your ads for advertising goals like exposure, consideration and sales. Learn more about TikTok Shop Ads.

Placements for Shop Ads on the TikTok Shop Tab

• Recommendations: Show your products to people who are likely to buy them in a Recommended for you section.

• Search Results: Show your products in the Shop Tab search results, as well as general search results in the TikTok App.

In addition to placements in the TikTok Shop Tab, Shop Ads may also appear in placements like the For You feed and the Following feed on TikTok. Learn more about TikTok Ads placements.