Onsite shoppable placements include Recommendations and Search Results. These surfaces could be eligible to support TikTok Shop ads in various formats such as product cards, short videos, and livestreams. TikTok Shop ads can be optimized across eligible surfaces to drive exposure, consideration, and purchase.
Recommendations: Include recommendations in Shop Tab
Search Results: Include TikTok general search and Shop Tab search.
Shop Ads features are already available to all TikTok Shops. When advertisers run Shop Ads, ads may appear in the For You feed and Following feed on TikTok and TikTok Lite, and new onsite shop ads placements.
To create a new TikTok Shop, go to https://seller.tiktok.com/
There are three ways you can connect TikTok Shop to Ad Account for advertising purposes:
In Ads Manager, link a TikTok Account with Showcase permission authorized. For the steps, refer to How to get Showcase permission.
In Business Center, request access to one or multiple TikTok Shops for advertising purposes. See Requesting TikTok Shop Access from Business Center for the steps.
In Seller Center, connect one or multiple Ad Accounts for advertising purposes. Learn How to Set Up Shop Ads in Seller Center.
After completing the above, create Shop Ads:
Create Video Shopping Ads. Learn How to Create Video Shopping Ads (for TikTok Shop).
Create LIVE Shopping Ads. Learn How to Create LIVE Shopping Ads.
Create Product Shopping Ads. Learn how to Advertise Using Product Images from TikTok Shop.