Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create an ad group
How to create an ad group
Placements overview
Ad Targeting
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- About Ad Targeting
- About Broad Targeting
- About location targeting
- Age and Gender Targeting
- About Interest Targeting
- Behavior Targeting
- Targeting Recommendation
- How to set up Purchase Intent Targeting
- About Smart Targeting in TikTok Ads Manager
- How to Use Smart Targeting in TikTok Ads Manager
- How to view data from your ad campaign
- Changes coming to Targeting
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Audiences
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- About Audiences
- About Custom Audiences
- Custom Audience Enhancement
- About Managing Custom Audiences
- How to create a Custom Audience with a customer file
- How to set up a Custom Audience Enhancement campaign in TikTok Ads Manager
- How to create a Saved Audience
Lookalike Audiences
- About Customer File audiences
- About guidelines for customer files
- About Offline Activity audiences
- How to create a lead generation Custom Audience
- Audience Size Estimation Overview
- How to create engagement audiences
- About App Activity
- How to create an App Activity Audience
- About the Shop Activity audience
- How to create a Shop Activity Audience in TikTok Ads Manager
- About sharing audiences in TikTok Ads Manager
- About Custom Audience auto-refresh
- About Custom Audience Shortcuts and Recommendations
- About EEA/CH/UK market audience size threshold for ad group
- How to access Audience Insights
- How to analyze post-campaign audience insights data
- Best practices for a Lookalike Audience
- How to create a Custom Audience with a customer file
- List of supported IDs and formats for a customer file
- How to share audiences in TikTok Ads Manager
- About Website Traffic Audience
- How to create a Website Traffic audience
- How to create an Offline Activity audience
- Audience Integrations
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Bidding and optimization
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- Available bidding methods
- Available bidding strategies
- About Bid Control for Brand Auction
- About Suggested Bid
- About Account Optimization Score
- How to adjust Account Optimization Score Email Preferences
- Learning Phase
- Best practices for bidding strategies
- How to achieve CPA Stability while scaling spending on TikTok
- About Value-based Optimization for web
- About Estimated Delivery Results on TikTok Ads Manager
- About Estimated Delivery Results error messages on TikTok Ads Manager
- Optimization & Bidding Module for Search Campaign Type
- About Hybrid Bidding for performance auction
- Bidding Interface
- Available Optimization objectives
- About Budget and Bidding
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Brand safety and suitability
Delivery type
- Ad creation /
- Create an ad group /
- Placements overview /
About TikTok placement
Placements are required ad group selections that define where your ads will run. The TikTok placement option is available within TikToks Ads Manager when creating an ad group. When you create an ad group, you are able to choose where you want your ads to appear. We call the places where your ads show placements. By selecting the TikTok placement, your ads will only appear on TikTok and its family of apps.
When selecting TikTok placements, you can choose from the following options:
For You Feed - When selecting "For You", your ads may also appear in the following placements:
Profile Feed
Following Feed
TikTok Lite
TikTok for Web
Search Feed
TikTok Lite (Japan & Korea only)
TikTok placements support the following advertising objectives:
Shop Purchases
Product Sales
Video Views
Reach
Traffic
Lead Generation
App Installs
Conversion
TikTok placements supports the following bidding methods:
CPM (Cost per Thousand Impressions)
oCPM (Optimized Cost per Thousand Impressions)
CPC (Cost per Click)
Note: TikTok for Web and TikTok Lite are only available in certain markets. Please contact your TikTok representative to inquire about availability in your region.
Learn more about automatic placements.
Learn about Pangle placement.
Learn about TikTok Lite (Japan and Korea only).
Learn about TikTok Lite (outside of Japan and Korea).