About PineDrama for Performance Auction in TikTok Ads Manager
PineDrama is a standalone mobile app dedicated to short, serialized drama content, enabling users to browse short drama content in an immersive way within the app. By enabling this placement, your ads can reach an engaged audience in an immersive, high-attention environment. This placement is managed through the Smart+ campaign flow.
Availability
PineDrama Performance Auction Ads are available in the following countries:
United States of America
Brazil
Mexico
Indonesia
Vietnam
Thailand
PineDrama supports the following advertising objectives with Smart+ and Automatic Placement:
Traffic
App Promotion
Lead Generation
Sales (excluding TikTok Shop)
All campaigns with eligible advertising objectives and targeting countries where PineDrama is rolled out will include PineDrama ad placements. You have full control to toggle this OFF if you wish to restrict delivery, though our guidance is to keep it enabled for optimized performance. You can see placement level breakdown using the "Ad Type" dimension in TTAM reporting.
How it works
When you create a Smart+ campaign, PineDrama placement is included by default. Your ads will be automatically delivered across various surfaces within the PineDrama app, including the For You Page, Drama Tab Feed, and the Drama Content Feed (between episodes).You have the option to disable this placement if you prefer not to show your ads in the PineDrama app.
Benefits
Incremental reach: Connect with audiences in a high-attention, serialized content environment, expanding your reach beyond standard TikTok placements.
Commercialization context for growth: Align your brand with an emerging and popular content format, tapping into a dedicated user base focused on drama series.
