Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create an ad
How to create an ad
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- How to create an ad in TikTok Ads Manager
- How to duplicate an ad in TikTok Ads Manager
- About Call-To Action Buttons on your ads
- Best practices for your landing page
- About ad disclaimers in TikTok Ads Manager
- How to add disclaimers to ads in TikTok Ads Manager
- How to add URL parameters to your website URL in TikTok Ads Manager
- How to troubleshoot ad creation in TikTok Ads Manager
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Bulk edit ads
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- About Bulk Import & Export
- How to use the Bulk Edit feature in TikTok Ads Manager
- How to edit ads using Bulk Import & Export in TikTok Ads Manager
- How to create ads with the Bulk Import feature using a reference file
- How to create ads with the Bulk Import feature using a blank template
- How to troubleshoot bulk export issues
- How to troubleshoot bulk import issues
- How to Use Auto-Fix for Imported Ads
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Preview ads
Call to Action buttons
Instant Pages
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- About Instant Pages
- How to create an Instant Page
- About Reporting for Instant Pages
- How to access the Instant Page library
- Best Practices for Instant Pages
- Specifications for customizing an Instant Page
- Instant Page best practices for entertainment and media industries
- About the Instant Pages Contact Template
- How to set up the Contact Template for Instant Pages
- How to track offsite web events from an Instant Page
- How to track offsite app events from an Instant Page
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- Ad creation /
- Create an ad /
- Instant Pages /
About Reporting for Instant Pages
Metrics and reports about Instant pages can be accessed in your TikTok Ads Manager account. Component level metrics, such as image, video, or button, are available by giving them a distinct name when creating the instant page.
How to access metrics
To access metrics:
Log in to TikTok Ads Manager.
Click on Analytics.
Choose Custom reports.
Click Create.
Select Custom Report.
Under Dimensions, choose Page ID or Component ID.
Campaign Reports
The following metrics are available in the campaign report:
Metric | Level of Reporting | Definition |
Page views (onsite) | Page | The number of page views on the Instant Page. Every successful visit to the Instant Page counts as one Page View For example, if one exists when the page is still loading blank, it won't count as a Page View. This metric is not de-duplicated, so if a user visits the Instant Page multiple times, each session is counted. |
Call-to-action Button Clicks (onsite) | Page | The number of Call-to-Action button clicks on the Instant Page. For Instant Pages, it counts the total number of call-to-action button clicks. It will count the cumulative number of button clicks across all your buttons if you have multiple buttons. |
Custom Reports
The following metrics are available in the custom report:
Metric | Level of Reporting | Definition |
Page views (oniste) | Page | The number of page views on the Instant Page. Every successful visit to the Instant Page counts as one Page View. For example, if one exists when the page is still loading blank, it won't count as a Page View. This metric is not de-duplicated, so if a user visits the Instant Page multiple times, each session will be counted. |
Instant Experience Average View Percentage (Under Engagement) | Page | The average total time (in seconds) that users spend viewing an Instant Page. |
Instant Experience Average View Time | Page | The average total time(in seconds) that users spend viewing an Instant Page. |
Instant Experience Average View Percentage | Page | The average percentage of the Instant Page that users saw. For example, imagine scrolling down through the Instant Page, what percentage of the Instant Page was seen. |
Page Component
The following metrics are available for page components (image, button, videos): Note: If you don't provide each component with a distinct name, you won't see the metrics at the component level in reporting.
Metric | Level of Reporting | Definition |
Instant Experience Video Component Views | Component | The number of times the video component was viewed. Replays aren't counted. |
Instant Experience Video Component Average View Time | Component | An estimate of the average amount of time your video component was played per user. This includes when the video was replayed. |
Instant Experience Video Component Views at 25% | Component | The number of times the video component was viewed to 25% of its duration. Replays aren't counted. |
Instant Experience Video Component Views at 50% | Component | The number of times the video component was viewed to 50% of its duration. Replays aren't counted. |
Instant Experience Video Component Views at 75% | Component | The number of times the video component was viewed to 75% of its duration. Replays aren't counted. |
Instant Experience Video Component Views at 100% | Component | The number of times the video component was viewed to 100% of its duration. Replays aren't counted. |