About Streaming Ads

Last updated: February 2026

Streaming Ads, powered by Smart+, are a suite of performance advertising tools on TikTok, purpose-built for streaming service advertisers. TikTok's custom streaming ads model optimizes for high-intent users, showing these potential subscribers a greater variety of personally-relevant, high-quality, and trending titles from your content libraries.

Benefits

  • Intent-driven performance: Help drive efficient new subscriber CPAs by displaying your content to high-intent audiences.

  • Enriched streaming ad formats: Showcase a greater number of titles per ad in an informative, engaging presentation.

  • Industry-specific entertainment catalog: Manage a library of streaming title ad content and create ads that are custom tailored for major streaming use cases.

Ad formats

Streaming Ads support two front-end ad formats: Media Card and Multi-Show Experience.

Media Card

Media Card is a catalog-based interactive add-on that sits on top of standard in-feed video creatives and highlights different titles in your streaming content library. Each Media Card consists of a title headline, cover image, and customizable text fields (for example, genre, IMDb review count), and auto-scrolls to a new card from your catalog every 4 seconds.


The Media Card format aims to enhance purchase consideration by exposing users to more relevant, high-quality streaming service content before they are asked to leave TikTok or navigate to your website.




Key features and benefits:

  • Personalization (dynamic creative optimization): Dynamically select and present Media Cards for the streaming titles most likely to drive high CVR and CTR for each individual user.

  • Enhanced CTA experience: Third-party information (IMDb rating, review count), genre, and customizable text fields increase user awareness of streaming library content quality, helping to boost engagement and guide the new subscription decision-making process.

  • Streamlined creative management: You can upload and manage Media Cards for titles across your content libraries in a centralized self-service workflow using TikTok Catalog Manager.

  • Scaled user relevance: The Media Card format helps you turn BAU in-feed video ads into multi-title promotions that supplement existing in-video messaging with an array of personally relevant streaming titles.

Multi-Show Experience

Multi-Show Experience is an auto-play video carousel experience designed to drive user exploration and engagement across a breadth of personally-relevant title offerings within your content library.


Multi-Show Experience consists of 4 video tiles delivered from your catalog. Each tile's clip plays sequentially (starting in the upper left-hand corner), and offers you the ability to assign a corresponding title-specific landing page.


The goal of this format is to help drive accelerated purchase consideration and resulting performance by showcasing more relevant streaming content to users before they are asked to leave TikTok or visit your website.


Key features and benefits:

  • Personalization (dynamic creative optimization): Multi-Show Experience dynamically fills the format’s video tiles with the streaming content most likely to drive high CVR and CTR for each individual user.

  • Maximum visual impact and efficiency: By leveraging an immersive, full-screen ad experience split into four tiles, Multi-Show Experience helps to grab user attention and provide them with more opportunities (per impression) to discover and engage with the streaming content most relevant to their viewing preferences.

  • Streamlined creative management: You can upload and manage video clips for titles across your content libraries in a centralized self-service workflow in TikTok Catalog Manager.

Scaled user relevance: Multi-Show Experience helps you convert individual title-specific creatives into multi-title assets suitable for lower funnel, always-on "range" campaigns.

Next steps