About Streaming Ads

Last updated: July 2026

Streaming Ads is a catalog-fueled performance ad solution, purpose-built for streaming service advertisers. TikTok’s high-intent model identifies audiences most likely to subscribe and showcases tailored content libraries that match their preference and intent, helping you reach the right audiences with the right streaming content.

Benefits

  • Spark discovery with ad formats: Transform each ad into an interactive viewing experience by showcasing single title or multiple titles from your catalog for broader discovery and creative efficiency.

  • Showcase content range: Deliver personally-relevant, high-quality, and socially trending titles from your catalog to high-intent audiences.

  • Optimize performance at scale: Tap into advanced optimization powered by intent signals to dynamically deliver the right title to the right viewers—improving engagement, and conversion outcomes.

Ad formats

Streaming Ads support three front-end ad formats: Singular Media Card, Media Card and Multi-Show Experience.

Singular Media Card

Singular Media Card is a dynamic video creative pulled directly from your Entertainment Catalog with an interactive card overlay showcasing video and card details for a specific title. A single streaming card appears 2 seconds after the video begins, displaying key title information like title name, genre, and IMDb rating.


Singular Media Card generates a personalized streaming card at 3 secs for the title most relevant to each user and overlays it on your video. Clicking the card takes users directly to the corresponding title landing page.

Media Card

Media Card is a catalog-based interactive add-on that sits on top of standard in-feed video creatives and highlights different titles in your streaming content library. Each Media Card consists of a title headline, cover image, and customizable text fields (for example, genre, IMDb review count), and auto-scrolls to a new card from your catalog every 4 seconds.


The Media Card format aims to enhance purchase consideration by exposing users to more relevant, high-quality streaming service content before they are asked to leave TikTok or navigate to your website.

Multi-Show Experience

Multi-Show Experience is an auto-play video carousel experience designed to drive user exploration and engagement across a breadth of personally-relevant title offerings within your content library.


Multi-Show Experience consists of 4 video tiles delivered from your catalog. Each tile's clip plays sequentially (starting in the upper left-hand corner), and offers you the ability to assign a corresponding title-specific landing page.


The goal of this format is to help drive accelerated purchase consideration and resulting performance by showcasing more relevant streaming content to users before they are asked to leave TikTok or visit your website.

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