About target collaborations in Seller Center
A target collaboration allows you to invite certain creators to promote specific products on your behalf. Use a target collaboration if you already have a creator in mind that you want to work with to promote your products. You can review, manage and set up a target collaboration in the Target collaboration page in Affiliate Center.
About fee structures for target collaborations
You can choose a flat fee structure or a commission-based fee structure for your collaboration:
Flat fee: You make a flat payment to TikTok Shop. TikTok Shop will pay the creators after their videos are approved by you or the platform, depending on the video review settings. Creators need to accept your invitation and submit videos in an agreed timeframe for review. Submitted videos are authorized to be used in ads if you request it. Only available for video format.
Commission-only: Pay commissions to creators only when a sale is made. Creators don't need to have their videos reviewed and aren't limited to certain formats.
How target collaboration works
Set up a target collaboration for individual products you choose from your shop. Remember to make sure you have enough products in stock before setting up a collaboration. For each product, you can choose to offer free samples or issue refunds when creators make their first sale.You can search and invite creators to collaborate with you through the Find creators page in Seller Center. You can also find recommended creators and filter by different recommendation reasons:
Creator promoted similar products
Followers bought similar products
Followers viewed similar products
Followers' profile matches customers' profile
You can send invitations individually or in bulk. When you send a target collaboration invitation, you can choose how long you want the collaboration to last, request certain content types, and set up flash sales for LIVE events. Note: Flash sales can't be requested in bulk. To request a flash sale, you need to invite a single creator with access to LIVE streaming capabilities.
About affiliate commissions in a target collaboration
You can set the commission rate for each product you choose for your target collaboration. You can choose an affiliate commission between 1% and 80% of your GMV for each order. If your products are set up with both an open collaboration and a target collaboration, creators will only receive one commission rate per product. The target collaboration commission rate will always supersede the open collaboration commission rate, so it's recommended to set a higher commission rate for target collaborations. Learn more about the affiliate creative commission.
Each product can be featured in multiple collaborations at the same time, but Creators will only be paid one commission rate per product. The target collaboration commission rate will always supersede the open collaboration commission rate, so it is recommended to set a higher commission rate for target collaborations.
