About the Ad Assistant in TikTok Ads Manager

Last updated: February 2026

Ad Assistant is an AI-powered conversational tool in TikTok Ads Manager designed to help you build, manage, and optimize your campaigns by asking simple questions in a chat-based interface. With Ad Assistant, you can get performance insights, automate repetitive tasks, and receive data-driven recommendations to improve your advertising results.

Features

  • Greetings and guidance: Ad Assistant includes a personalized starting page greeting and actionable guidance based on your account status and campaign performance. You can ask various general TikTok advertising related questions or use the suggested greetings. This feature is available in 19 languages supported by TikTok Ads Manager, including Chinese (simplified), Japanese, English, Spanish, French, German, Russian, Italian, Korean, Turkish, Thai, Vietnamese, Indonesian, Malay, Arabic, Portuguese (Brazilian), Polish, Swedish, and Czech. Here are a few greetings you might see:

    • Account suspended? Let's figure out why.

    • Ready to set up your first campaign.

    • Looks like you're not running any campaigns.

    • Ad group disapproved? Let's figure out why.

    • Want a snapshot of your account's performance?

  • Campaign diagnosis (only available in English): Ad Assistant Diagnosis is an AI-driven feature in TikTok Ads Manager that can help you identify and resolve key campaign performance issues. The diagnosis can provide you with recommendations for problems like insufficient spending and spending drops while also flagging high-performing ad groups worth scaling up. Campaign diagnosis can be triggered in three areas:

    • Clicking the Diagnosis button in Ad Assistant.

    • Asking Ad Assistant performance related questions such as, "Why is my spend low?"

    • Through tips and alerts.

  • Campaign reporting (only available in English): Campaign reporting enables you to retrieve campaign performance data, perform basic calculations, and compare metrics across time periods or IDs, all through conversations with Ad Assistant. This feature helps you avoid manual report-building and navigating complex dashboards. Campaign reporting can be accessed by:

    • Clicking Ad Assistant icon while viewing your list of campaigns or simply clicking Ad Assistant icon asking, "Give me a snapshot of active campaigns."

  • Access points: Access Ad Assistant from multiple locations including during ad creation, from the Business Help Center, and in TikTok Ads Manager.

  • Actions: Manage your campaigns more efficiently and make data-driven campaign updates quicker to boost productivity and reduce errors. Simplify operational tasks with:

    • Change status: Turn campaigns, ad groups, or ads on/off, or delete them.

    • Edit settings: Update names, budgets, bids, schedules, destination links, and ad text.

    • Duplicate creatives: Copy campaigns, ad groups, or ads.


Benefits

Ad Assistant is built into your TikTok Ads Manager and can answer direct questions, navigate TikTok Ads Manager, and perform various tasks.

  • Ad Assistant can help you with campaign setup, management, and performance improvement.

    • Ad Assistant helps you manage campaigns effectively by assisting you throughout your entire advertising lifecycle, from campaign creation to optimization. This ensures you make confident, data-driven decisions.

    • Ad Assistant helps you efficiently scale workflows by simplifying complex operations and automating repetitive tasks, saving you time and effort.

    • Ad Assistant helps you gain personalized insights by uncovering performance drivers, offering tailored recommendations, and identifying trends to optimize your return on investment (ROI).

Learn how to access Ad Assistant.