About the Ad Assistant

TikTok's Ad Assistant is a new AI powered solution based on the Large Language Models (LLM) that supports multi-round conversations including chat mode and contextual mode. It is designed to assist you during your entire advertising journey, from campaign setup, campaign management such as operating actions and repetitive tasks, to campaign optimization and reporting.

Features

Ad Assistant has expanded its capabilities to further integrate and improve your TikTok Ads Manager experience. Ad Assistant can efficiently answer questions about your account and get you the help you need quickly. Ad Assistant includes:

• Greetings and guidance (available in 19 languages supported by the TikTok Ads Manager): Ad Assistant includes a personalized starting page greeting and actionable guidance based on your account status and campaign performance. You can ask various general TikTok advertising related questions or use the suggested greetings. Here are a few greetings you might see:

  • Account suspended? Let's figure out why.

  • Ready to set up your first campaign.

  • Looks like you're not running any campaigns.

  • Ad group disapproved? Let's figure out why.

  • Want a snapshot of your account's performance?

• Campaign diagnosis (only available in English): Ad Assistant Diagnosis is an AI-driven feature in TikTok Ads Manager that can help you identify and resolve key campaign performance issues. The diagnosis can provide you with recommendations for problems like insufficient spending and spending drops while also flagging high-performing ad groups worth scaling up. Campaign diagnosis can be triggered in three areas:

  • Clicking the Diagnosis button in Ad Assistant.

  • Asking Ad Assistant performance related questions such as, "Why is my spend low?"

  • Through tips and alerts.

• Campaign reporting (only available in English): Campaign reporting enables you to retrieve campaign performance data, perform basic calculations, and compare metrics across time periods or IDs, all through conversations with Ad Assistant. This feature helps you avoid manual report-building and navigating complex dashboards. Campaign reporting can be accessed by:

  • Clicking Ad Assistant icon while viewing your list of campaigns or simply clicking Ad Assistant icon asking, "Give me a snapshot of active campaigns."

• Access points: Access Ad Assistant from multiple locations including during ad creation, from the Business Help Center, and in TikTok Ads Manager.

Benefits

Ad Assistant is built into your TikTok Ads Manager and can answer direct questions, navigate TikTok Ads Manager, and perform various tasks.

• Ad Assistant can help you with campaign setup, management, and performance improvement.

  • Ad Assistant helps you manage campaigns effectively by assisting you throughout your entire advertising lifecycle, from campaign creation to optimization. This ensures you make confident, data-driven decisions.

  • Ad Assistant helps you efficiently scale workflows by simplifying complex operations and automating repetitive tasks, saving you time and effort.

  • Ad Assistant helps you gain personalized insights by uncovering performance drivers, offering tailored recommendations, and identifying trends to optimize your return on investment (ROI).

Learn how to access Ad Assistant.