About the Brand Partner tag in content disclosure settings

When you tag a brand partner in your sponsored post, TikTok will add it to Content Suite allowing the brand to easily track and manage all branded content in one place.

Benefits of tagging a brand partner

• Easy discovery: All brand partner tagged content will show up in Content Suite for brands to easily find and activate as Spark Ads in their ads campaigns.

• Spark Ads pre-authorization: By tagging a brand partner, you can proactively provide ads and anchors for Spark Ads usage by default for 60 days without waiting on authorizations or applying to participate in a campaign.

• Post insights: TikTok provides brands with post analytics in Content Suite for whichever ad they choose to run. These analytics will include the following data:

  • Video engagement data

  • Content performance metrics

  • Audience demographics

Tagging a brand partner is the fastest way for TikTok to showcase organic creator content to brands for them to Spark. Learn how to turn on the content disclosure setting in TikTok.