About the Brand Partner tag in content disclosure settings

When you tag a brand partner in your sponsored post, it will be added to TikTok's Content Suite allowing the brand to easily track and manage all branded content in one place.

Benefits of tagging a brand partner

• Easy discovery: All brand partner tagged content will show up in Content Suite for brands to easily find and activate as Spark Ads in their ads campaigns.

• Spark Ads pre-authorization: By tagging a brand partner, you can proactively provide ads and anchors for Spark Ads usage by default for 60 days without waiting on authorizations or applying to participate in a campaign.

• Post insights: Brands will be able to have access to post analytics in Content Suite for whichever ad they choose to run. These analytics will include the following data:

  • Video engagement data

  • Content performance metrics

  • Audience demographics

Tagging a brand partner is the fastest way for brands to discover and Spark organic creator content. Learn how to turn on the content disclosure setting in TikTok.