How to turn on the Commercial Content Disclosure setting in TikTok

When posting content that promotes a brand, product, or service on TikTok, you must turn on the commercial content disclosure setting. This ensures that you're transparent about the type of content you're posting and helps build and maintain trust between the TikTok community and advertisers. Learn more about the content disclosure setting as an advertiser and as a creator.

TikTok's Community Guidelines have been in place since 2021. Exact legal requirements may vary by country.

Note: In the United States, the Federal Trade Commission (FTC) has clear legal requirements through the Consumer Review Fairness Act.

Before you begin

When you post content that promotes a brand, product, or service, your content is required to:

• Adhere to our Terms of Service, Community Guidelines, Branded Content Policy (if applicable), and all applicable laws and regulations.

• Have the content disclosure setting turned on. If you don't display the proper disclosure, your post may be removed or restricted.

How to turn on the Commercial Content Disclosure setting in TikTok

To turn on the content disclosure setting from the post screen:

1. In the TikTok app, create a post.

2. On the post screen, click Content disclosure and ads.

   • Note: If you're not part of TikTok One, click More options and then click Content disclosure and ads.

3. Turn on Disclose commercial content.

4. Select whether you're promoting Your brand or Branded content.

5. Click Save.

6. Click Continue to confirm.

7. Exit out of the More options menu.

8. Click Post.

To turn on the content disclosure setting from your post:

1. In the TikTok app, go to your profile.

2. Select your post.

3. Click More options on the side of the post.

4. Click Ad settings.

5. Turn on Disclose commercial content.

6. Select whether you're promoting Your brand or Branded content.

7. Click Save.

8. Click Continue to confirm.

To turn on the content disclosure from your LIVE settings:

1. In the TikTok app, click Add post.

2. Click LIVE at the bottom.

3. Click Settings.

4. Click Content disclosure.

5. Turn on Disclose commercial content.

6. Select whether you're promoting Your brand or Branded content.

7. Click Save.

8. Click Continue to confirm.

9. Adjust other LIVE settings, then click Go LIVE.

To turn on the content disclosure from your Web browser:

1. Log in to TikTok.

2. Click Upload.

3. Click Select videos and choose the file you'd like to upload.

4. Click Show more.

5. Turn on Disclose commercial content.

6. Select whether you're promoting Your brand or Branded content.

7. Adjust other settings, then click Post.

Once saved, the Commercial Content Disclosure setting adds a Commercial content label to the post or under the description of your video. It will display Paid partnership if you are promoting a third party and posting branded content.

How to comply with content disclosure through TikTok One

The TikTok One platform manages the content disclosure setting for all collaboration projects. All TikTok One projects automatically turn on the Commercial Content Disclosure, and all TikTok One or TikTok Creative Exchange project videos posted to your Business Account will be considered compliant.

Learn more about TikTok One for advertisers and TikTok One for creators.