About TikTok Lite (Japan and Korea)

Last updated: October 2025

TikTok Lite (Japan and Korea), is a short video product launched for users over 18 years old. Unique to Japan and Korea, it is an extension of the main TikTok app and part of the TikTok ecosystem, featuring localized gameplay with points to attract middle-aged and older users. Different from the data-light version of TikTok Lite launched in the other 150+ countries, TikTok Lite (Japan and Korea) is available in both Android and iOS operating systems.

Learn more about TikTok Lite (outside of Japan and Korea).

Features and Availability

TikTok Lite (Japan and Korea), the extension version of TikTok with a unique Task page, is only available in Japan and Korea. Besides the Task page, TikTok Lite (Japan and Korea) offers similar placements to the main TikTok app, including the For You page, Profile Feed, Search tab, and Following feed.

Up to date, we have offered advertisers the opportunity to deliver ads onto TikTok Lite (Japan and Korea) through Brand Reservation Ads (TopView), and Performance Auctions (Traffic, Lead Generation, App Installs, Web Conversion objectives are supported) via TikTok Ads Manager.

Campaigns and ad groups targeting the main TikTok app are also eligible to show on TikTok Lite within the targeted location (Japan and Korea only, as of now), including Brand Reservation ads (TopView), Brand Auction objective ads and Performance auction objectives. You will not have control over placement selection on TikTok Ads Manager. Reporting-wise, TikTok Ads Manager does not break down reporting for TikTok Lite (Japan and Korea). You will see delivery results for all placements combined in TikTok Ads Manager.

Note that no ads for brand objectives will be shown in the incentive placement nor the Task page.

Benefits for Advertisers

By showing ads on TikTok Lite (Japan and Korea), we maximize advertisers' reach and ensure their campaigns connect with a wider audience in a brand safe environment while providing a uniform advertising experience across TikTok Lite (Japan and Korea) and TikTok.