Creative optimization
About TikTok One
TikTok One is an all-in-one TikTok creative platform with tools to create effective TikTok campaigns. Access millions of creators, connect with production partners, and uncover creative insights — all in one place.
Benefits
Discover TikTok creators and partners
Find vetted creator and production agencies that can support your campaign creation and deliver success.
Partner and co-produce high-quality videos: Our creative experts can effortlessly develop high-quality, low-lift scalable campaigns.
Customize your marketing strategy: Use add-ons such as more edits or creator swaps to best fit your needs.
Access new, always-on production support: Get quick turnarounds as if you have your very own in-house agency.
Learn how to find creators in TikTok One.
Find inspiration
Our free AI-powered tools can boost your creativity and drive editing efficiency.
Discover the latest TikTok trends: See top performing ads and personalized insights to spark creativity and inspire your next TikTok campaign.
Create professional-quality ads without the price tag: Use our free AI-powered tools that simplify manual end-to-end production, from script generation to final touch optimizations.
Scale campaigns internationally: With AI dubbing and translation/localization capabilities, unlock opportunities to reach new audiences worldwide.
Powerful creator partnership platform
Streamlined and integrated workflows: Develop and distribute creator-led ads at scale easily, all within a single platform.
Advanced matching tools: Surface more curated creator matches based on your preferences and brief, enabling you to scale campaigns with speed and accuracy.
Expanded targeting and direct-response capabilities: Drive greater conversion of your audience.
Enhanced data analytics: Measure and prove return on investment.
Note: TikTok One is currently in Alpha testing for select regions.
Types of TikTok One solutions
Before getting started, please see the difference between the two TikTok One solutions.
| Branded Content from Creators | Creator Content at Scale |
|---|---|---|
Also known as | TikTok Creator Marketplace | TikTok Creative Challenge |
Overview | - Pay creators directly - No minimum ad spend - Work with any creator, with options for any budget | - Free ad creative - Receive up to 30 creatives at once or weekly - Work with creators from a curated list based on your brief |
Pricing | - Advertisers pay creators directly (online or offline) | - Creative is 100% subsidized, advertiser only pays for ad promotion via TikTok Ads Manager |
Deliverables | - Organic traffic - Spark Ads | - Ad creatives - Spark Ads |
Creators recruitment model | - Open application campaign - Invite creators directly | - Post your brief and have creators participate in your campaign |
Unique features | - Anchors - Comprehensive campaign reporting | - Option to send creator your product, either by mail or reimbursement (physical product) - Anchors - Comprehensive campaign reporting |