About working with creators on TikTok One campaigns

TikTok One is an all-in-one TikTok creative platform with tools to create effective TikTok campaigns. You'll have access to millions of creators, connect with production partners, and uncover creative insights all in one place.

For Branded content with creators campaigns, you can engage with creators by:

• Invite links: Share your TikTok One campaign with creators by using a shortlist or fast invite link.

• Retroactive invite links: Request to sync an existing creator post to your campaign with a fast invite link.

• Direct invitation: Go to Explore Creators to invite any eligible creator on TikTok to join your campaign.

• Open application: Creators can apply to join your TikTok One campaign. You'll be able to accept or decline applications.

• Sync to ads manager: Extend the reach of your creator's post campaign by requesting authorization from the creator to sync to your TikTok Ads Manager account.

Learn how to create a Branded content with creators campaign in TikTok One.

For Creator content at scale campaigns, you can engage with creators by:

• In-feed ads: Performance-driven ad creatives synced to your TikTok Ads Manager account and launched as TikTok Ads.

• Creator's personal account: Let creators publish the creatives and spark videos into ads.

• Your Business Account: Ad creatives to publish and spark on your Business Account.

Learn how to set up a Creator content at scale campaign in TikTok One.

You can only view and search for creator information within your current region. Information about creators from other regions will be shown with clickable links to visit those regions and view creator details. Learn how to access creator information on TikTok One.