Creative partnerships
How to set up a Creator content at scale project in TikTok One
In TikTok One, you can use Creator content at scale projects to work with creators from a curated listed based on your project brief. Learn more about TikTok One projects.
How to set up a Creator content at scale project in TikTok One
To set up a Creator content at scale project:
Log in to the TikTok One platform.
Go to Projects, click Create project.
Select Create content at scale.
Select your Brand.
Enter your Project details, including Project name and Project description.
Select the country where the creators you will collaborate with are located.
Select the language that will be used in your project and creatives.
Select your Creative distribution. You can choose from the following:
In-feed ads: Performance-driven ad creatives synced to your TikTok Ads Manager account and launched as TikTok Ads.
Creator's personal account: Let creators publish the creatives and spark videos into ads.
Your Business Account: Ad creatives to publish and spark on your Business Account.
Select your TikTok Ads Manager account.
Check the box to turn on Auto-sync creatives or unselect Auto-sync creatives to manually add to your account.
Note: You can sync after your project is live by going to the project's overview page and selecting Ads Manager Account in the upper right corner.
Select your Product type. You can choose from the following:
Physical product: Showcase physical products in the video. Enter your product information and select how creators will get your product.
Other: Showcase non-physical products in the video.
Enter the Product name and Product description.
Click +Add to enter product selling points.
Add your Product link (optional).
Click Next.
Turn on Creator review required to approve or deny creator applications.
Set the goal number of creators you'd like in your project.
Note: The maximum number of creators you can work with is based on your account and remaining quota.
Check the box if you'd like to receive these creatives weekly.
Select a creator category and preferred creator description.
Click advanced preferences to select gender and age preferences.
Click Next.
Select the Video turnaround time.
Note: The turnaround time will default to the fastest option based on your previous selections.
Check the box to Enable extensions if preferred.
Click +Add to add Must include or Must avoid requirements.
Enter Video suggestions (optional).
Upload Reference videos (optional).
Click Next.
Go to Payment details.
Note: TikTok will pay creators directly. Your only requirement is the minimum ad spend. Except for EU countries where you'll make payments directly to creators.
Click Next.
Click +Upload or Create new folder to add Brand assets (optional).
Click Next.
Review and click Submit.
Enter your Contact information.
Click Confirm.
Projects will be reviewed before being shared with creators and it takes one business day for approval.
You'll have the option to edit the project brief from the project page. It can't be edited while under moderation.
