TikTok Ads Manager supports the following targeting dimensions:
Audience | Include | Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic). |
Exclude | Exclude Lookalike or Custom Audiences | |
Demographics | Gender | Male, Female |
Age | 13-17, 18-24, 25-34, 35-44, 45-54, 55+ | |
Location | Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only). | |
Language | Delivery to users based on app language. | |
Interests and Behaviors | Interests | Deliver to users based their higher interaction with certain Interests. e.g. "Gaming" |
Purchase Intent | Deliver to audiences 'in-market' who are users actively researching or purchasing one specific category of product or service. e.g. Travel Intent | |
Behaviors | Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators. Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion". Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports" | |
Hashtags | Deliver ads to people who have engaged with hashtags over the past 7 days. | |
Device | Connection Type | WIFI, 2G, 3G, 4G, 5G |
Operation System | iOS & Android | |
Operation System Version | Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above. | |
Device Model | Delivery ads to users based on user's device model. | |
Device Price | Deliver ads to users based on device pricing, ranging from no limit to $1000+. | |
Carrier | Deliver ads to users based on mobile phone carriers. | |
Smart Targeting | Targeting Expansion | Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle. |
Automatic Targeting | Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives. | |
Targeting Recommendations | TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group. |
Note: Targeting by location will depend on placements and available locations for each app.
Additional Details: For more details on the logic between different dimensions and audiences when multiple audiences are selected, please refer to the following table:
Demographics and Household Income | Devices | Interests | Behaviors | Custom Audiences | |
---|---|---|---|---|---|
Demographics and Household Income | AND | AND | AND | AND | AND |
Devices | AND | AND | AND | AND | AND |
Interests | AND | AND | OR | OR | AND |
Behaviors | AND | AND | OR | OR | AND |
Custom Audiences | AND | AND | AND | AND | OR |