Saved Audience lets advertisers store their targeting settings and reuse them to create future Ad groups and campaigns. By removing the repetitive steps Saved Audience saves advertisers time and improves their experience running campaigns on TikTok Ads Manager.

Before you begin

The targeting settings that can currently be saved are:

• Location

• Languages

• Gender

• Age

• Interests and behaviors

• Operating System and versions

• Device model

• Connection type

• Carriers

• Custom Audience inclusions and exclusions

Create a new Saved Audience

1. From the Campaign tab, follow the campaign creation steps and go to the Audience Targeting step. To learn more about audience targeting, refer to:

• https://ads.tiktok.com/help/article/ad-targeting

• https://ads.tiktok.com/help/article/audiences

1. Build an audience and click Save new audience.

2. On the following screen, you can:

3. Name the audience.

4. Validate the edited targeting settings in the saved audience and click View More to review all the details.

5. Save to create a new saved audience. Once saved, the message "Saved audience created" appears.

6. In case of an error, the message will read "Unable to save new audience". Note: There is a limit of 100 saved audiences. If you cannot save your audience, this could be one of the reasons.

Find your Saved Audience

1. Go to Tools. Under Audiences, click Audience Manager and find your Saved Audience.

2. For each saved audience, you can: View detail, Edit audience name, Delete, or Create Ad.

Use an existing Saved Audience

1. On the campaign creation flow, go to the Audience Targeting step, and select a Saved Audience from the dropdown. Once applied, the message "Saved audience applied" appears.

2. Once a Saved Audience is successfully applied and the Ad Group is published, these details show under the Saved Audience on the Audiences page under Audience Manager in Tools. Note: If any edits are made after importing a Saved Audience, it is treated as a new audience and the ad group details will not be displayed under the Saved Audience application details.

3. If the audience cannot be applied to an ad group (partially or wholly), a message will be displayed. This is likely due to a conflict between your saved audience and your campaign objective. Please proceed with the settings as they are available for use.