Advertising policy resources
Promote on TikTok
TikTok Shop and Seller Center
You can connect a TikTok Shop to a Business Center to create TikTok Shop Ads and manage permissions for your products and creative assets.
You'll need admin access in your Business Center. Learn about Business Center roles and permissions.
You'll need admin access to a TikTok Shop. If you don't have one, you'll need to create a TikTok Shop first.
Only one Business Center can be linked to a TikTok Shop, but you can share access to the shop with other Business Center accounts. Learn how to add new members or partners to your TikTok Shop in Business Center.
To connect a TikTok Shop to a Business Center:
Sign in to your Business Center account.
Click Accounts in the left-hand menu.
Click Shops.
Click Add Shop.
Choose the shop you want to add and click Start setup in TikTok Seller Center. If you don't have a TikTok Shop yet, you can click Create a new TikTok Shop.
Complete the steps in Seller Center and click Finish Setup.