How to connect a TikTok Shop to a Business Center

Last updated: September 2024

You can connect a TikTok Shop to a Business Center to create TikTok Shop Ads and manage permissions for your products and creative assets.

Before you begin


How to connect a TikTok Shop to a Business Center

To connect a TikTok Shop to a Business Center:

  1. Sign in to your Business Center account.

  2. Click Assets in the left-hand menu.

  3. Click Shops.

  4. Click Add a TikTok Shop.

    • If you've already connected a TikTok Shop to your Business Center, click Add Store in the top-left first.

      Gif showing how to Click Add my TikTok Shop
  5. Choose the shop you want to add and click Start setup in TikTok Seller Center. If you don't have a TikTok Shop yet, you can click Create a new TikTok Shop.

  6. Complete the steps in Seller Center and click Finish Setup.


Your TikTok Shop will be connected to your Business Center. You can use Business Center to manage permissions and add new members or partners to your TikTok shop.