The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
TikTok Business Suite
TikTok Beta Tester Program
Ad Assistant
Assisted Conversions breaks down TikTok- attributed conversions into two categories: TikTok assisted and TikTok referred. Assisted Conversions help you to better understand TikTok's role in driving conversions to your website from different channels.
Before you view Assisted Conversions in TikTok Ads Manager, learn about TikTok Pixel and how to set up and verify the connection. Campaign objectives must be tracked by Pixel or eAPI to show in the Campaign Objective level reporting.
To view Assisted Conversions:
Log in to TikTok Ads Manager.
Click Analytics.
Click Attribution Analytics.
Click Assisted Conversion.
For Ad Account level reporting, you can filter by Event Name and Time.
For Campaign Objective level reporting, campaign objectives tracked by Pixel for eAPI will show.