Automated Rule Conditions
Last updated, May 2024

When you create an Automated Rule, you will define the action you want to take when the rule's conditions are met, like turning ads on or off, adjusting budget or bid, or sending an email notification.


Automated Rules supports conditions based on ad settings and ad performance metrics.

Ad Setting Conditions

TikTok Ads Manager supports the following conditions based on ad settings.

Ad Setting

Supported Condition

Advertising Objective

•​Video Views

•​Traffic

•​Lead Generation

•​Reach

•​App Promotion

•​Community Interaction

•​Website Conversions

•​Product Sales

Bid Strategy

•​Cost Cap

•​Bid Cap

•​Lowest Cost

Optimization Goal

•​Conversion

•​Click

•​Impression

•​Reach

•​Install

•​In-app Event

•​Leads

•​2-Second Video Views

•​6-Second Video Views

Ad Performance Metric Conditions

TikTok Ads Manager supports the following conditions based on ad performance metrics.

Ad Performance Metric

Condition Description

Total Cost

The total amount of money you've spent on your campaign, ad group or ad during its schedule.

Daily Budget Spend Rate

Daily Cost/Daily Budget*100%

The percent of the daily budget that has been spent at the time the rule runs. Rules with this metric will only be applied to campaigns or ad groups with a daily budget.

Lifetime Budget Spend Rate

Total Cost/Lifetime Budget*100%

The percent of the lifetime budget that has been spent at the time the rule runs. Rules with this metric will only be applied to campaigns or ad groups with a lifetime budget.

CPA

The average amount of money you've spent on a conversion.

The total count is calculated based on the time each ad impression occurred.

Real-time CPA

The average amount of money you've spent on a conversion.

The total count is based on when the conversion actually happened.

CPM

The average amount of money you've spent per 1,000 impressions.

CPC

The average amount of money you've spent on a click.

Conversion

The number of times your ad achieved an outcome based on the objective and settings you selected.

The total count is calculated based on the time each ad impression occurred.

Real-time Conversions

The number of times your ad achieved an outcome based on the objective and settings you selected.

The total count is based on when the conversion actually happened.

Impression

The number of times your ads were on screen.

Clicks

The number of clicks on your ads.

CTR

The percentage of times people saw your ad and performed a click.

Cost per Result

The average cost for each result from your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the cost per result.

Ad group level metric. The total count is calculated based on the time each ad impression occurred.

Result

The number of times your ad achieved an outcome, based on the optimization goal you selected. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the results.

Ad group level metric. The total count is calculated based on the time each ad impression occurred.

Result Rate

The percentage of results you achieved out of all of the views/clicks on your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the result rate.

Ad group level metric. The total count is calculated based on the time each ad impression occurred.

Name

The name of the the objects you choose: contains, doesn't contain, begins with, ends with, is.

Days since creation

The days since you created the campaign, ad groups, ads.

Purchase ROAS

The total return on ad spend (ROAS) from purchase events.

The total count is calculated based on the time each ad impression occurred.

Purchase ROAS (SKAN)

The total return on ad spend (ROAS) from purchase events. Data may be incomplete due to SKAdNetwork (SKAN) limitations.

The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported.

Purchases ROAS (Onsite)

The total return on ad spend (ROAS) from order submission events that are attributed to your ads, within a TikTok-owned property.

The total count is calculated based on the time each ad impression occurred.

Ads impression ROAS

The total return on ad spend (ROAS) from ads impression events.

The total count is calculated based on the time each ad impression occurred.

Complete payment ROAS

The total return on ad spend (ROAS) from complete payment events that are attributed to your ads.

The total count is calculated based on the time each ad impression occurred.

CVR (Impressions)

The percentage of conversions from all impressions on your ads.

The total count is calculated based on the time each ad impression occurred.

Real-time CVR (Impressions)

The percentage of conversions from all impression on your ads.

The total count is based on when the conversion actually happened.


Content