Manage Your Ads
Automated rules allow you to create rule-based tasks to manage your campaigns, ad groups, and ads on TikTok Ads Manager. When you create an automated rule, you can set conditions based on ad settings and performance metrics.
List of conditions for Ad settings
TikTok Ads Manager supports the following conditions based on ad settings.
Ad Setting | Supported Conditions |
Advertising Objective | App Installs Conversions Video Views Traffic Lead Generation Reach |
Bid Strategy | Cost Cap Bid Cap Lowest Cost |
Optimization Goal | Conversion Click Impression Reach Install In-app Event Leads 2-Second Video Views 6-Second Video Views |
List of conditions for Ad performance metrics
TikTok Ads Manager supports the following conditions based on ad performance metrics.
Ad Performance Metric | Condition Description |
Total Cost | The total amount of money you've spent on your campaign, ad group or ad during its schedule. |
Daily Budget Spend Rate | Daily Cost or Daily Budget: The percentage of the daily budget that has been spent at the time the rule runs. Rules with this metric will only be applied to campaigns or ad groups with a daily budget. |
Lifetime Budget Spend Rate | Total Cost or Lifetime Budget: The percent of the lifetime budget that has been spent at the time the rule runs. Rules with this metric will only be applied to campaigns or ad groups with a lifetime budget. |
CPA | The average amount of money you've spent on a conversion. The total count is calculated based on the time each ad impression occurred. |
Real-time CPA | The average amount of money you've spent on a conversion. The total count is based on when the conversion actually happened. |
CPM | The average amount of money you've spent per 1,000 impressions. |
CPC | The average amount of money you've spent on a click. |
Conversion | The number of times your ad achieved an outcome based on the objective and settings you selected. The total count is calculated based on the time each ad impression occurred. |
Real-time Conversions | The number of times your ad achieved an outcome based on the objective and settings you selected. The total count is based on when the conversion actually happened. |
CVR | The percentage of results you received out of all the clicks on your ads. The total count is calculated based on the time each ad impression occurred. |
Real-time CVR (Click) | The percentage of results you received out of all the clicks of your ads. The total count is based on when the conversion actually happened. |
Impression | The number of times your ads were on screen. |
Clicks | The number of clicks on your ads. |
CTR | The percentage of times people saw your ad and performed a click. |
Cost per Result | The average cost for each result from your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. The total count is calculated based on the time each ad impression occurred. |
Result | The number of times your ad achieved an outcome, based on the optimization goal you selected. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. The total count is calculated based on the time each ad impression occurred. |
Result Rate | The percentage of results you achieved out of all of the views/clicks on your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. The total count is calculated based on the time each ad impression occurred. |
Name | The name of the the objects you choose: contains, doesn't contain, begins with, ends with, is. |
Days since creation | The days since you created the campaign, ad groups, ads. |
Purchase ROAS | The total return on ad spend (ROAS) from purchase events. The total count is calculated based on the time each ad impression occurred. |
Purchase ROAS (SKAN） | The total return on ad spend (ROAS) from purchase events. Data may be incomplete due to SKAdNetwork (SKAN) limitations. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported. |
Purchases ROAS (Onsite） | The total return on ad spend (ROAS) from order submission events that are attributed to your ads, within a TikTok-owned property. The total count is calculated based on the time each ad impression occurred. |
Ads impression ROAS | The total return on ad spend (ROAS) from ads impression events. The total count is calculated based on the time each ad impression occurred. |
Complete payment ROAS | The total return on ad spend (ROAS) from complete payment events that are attributed to your ads. The total count is calculated based on the time each ad impression occurred. |