When you create an Automated Rule, you will define the action you want to take when the rule's conditions are met, like turning ads on or off, adjusting budget or bid, or sending an email notification.
Automated Rules supports conditions based on ad settings and ad performance metrics.
Ad Setting Conditions
TikTok Ads Manager supports the following conditions based on ad settings.
Ad Setting | Supported Condition |
|---|---|
Advertising Objective | •Video Views •Traffic •Lead Generation •Reach •App Promotion •Community Interaction •Website Conversions •Product Sales |
Bid Strategy | •Cost Cap •Bid Cap •Lowest Cost |
Optimization Goal | •Conversion •Click •Impression •Reach •Install •In-app Event •Leads •2-Second Video Views •6-Second Video Views |
Ad Performance Metric Conditions
TikTok Ads Manager supports the following conditions based on ad performance metrics.
Ad Performance Metric | Condition Description |
|---|---|
Total Cost | The total amount of money you've spent on your campaign, ad group or ad during its schedule. |
Daily Budget Spend Rate | Daily Cost/Daily Budget*100% The percent of the daily budget that has been spent at the time the rule runs. Rules with this metric will only be applied to campaigns or ad groups with a daily budget. |
Lifetime Budget Spend Rate | Total Cost/Lifetime Budget*100% The percent of the lifetime budget that has been spent at the time the rule runs. Rules with this metric will only be applied to campaigns or ad groups with a lifetime budget. |
CPA | The average amount of money you've spent on a conversion. The total count is calculated based on the time each ad impression occurred. |
Real-time CPA | The average amount of money you've spent on a conversion. The total count is based on when the conversion actually happened. |
CPM | The average amount of money you've spent per 1,000 impressions. |
CPC | The average amount of money you've spent on a click. |
Conversion | The number of times your ad achieved an outcome based on the objective and settings you selected. The total count is calculated based on the time each ad impression occurred. |
Real-time Conversions | The number of times your ad achieved an outcome based on the objective and settings you selected. The total count is based on when the conversion actually happened. |
Impression | The number of times your ads were on screen. |
Clicks | The number of clicks on your ads. |
CTR | The percentage of times people saw your ad and performed a click. |
Cost per Result | The average cost for each result from your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the cost per result. Ad group level metric. The total count is calculated based on the time each ad impression occurred. |
Result | The number of times your ad achieved an outcome, based on the optimization goal you selected. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the results. Ad group level metric. The total count is calculated based on the time each ad impression occurred. |
Result Rate | The percentage of results you achieved out of all of the views/clicks on your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the result rate. Ad group level metric. The total count is calculated based on the time each ad impression occurred. |
Name | The name of the the objects you choose: contains, doesn't contain, begins with, ends with, is. |
Days since creation | The days since you created the campaign, ad groups, ads. |
Purchase ROAS | The total return on ad spend (ROAS) from purchase events. The total count is calculated based on the time each ad impression occurred. |
Purchase ROAS (SKAN） | The total return on ad spend (ROAS) from purchase events. Data may be incomplete due to SKAdNetwork (SKAN) limitations. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported. |
Purchases ROAS (Onsite） | The total return on ad spend (ROAS) from order submission events that are attributed to your ads, within a TikTok-owned property. The total count is calculated based on the time each ad impression occurred. |
Ads impression ROAS | The total return on ad spend (ROAS) from ads impression events. The total count is calculated based on the time each ad impression occurred. |
Complete payment ROAS | The total return on ad spend (ROAS) from complete payment events that are attributed to your ads. The total count is calculated based on the time each ad impression occurred. |
CVR (Impressions) | The percentage of conversions from all impressions on your ads. The total count is calculated based on the time each ad impression occurred. |
Real-time CVR (Impressions) | The percentage of conversions from all impression on your ads. The total count is based on when the conversion actually happened. |