Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Advertising on TikTok
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
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- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- How to Promote creator videos for your TikTok Shop
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TikTok Business Suite
TikTok Beta Tester Program
About the Shopify In-App Checkout experience for TikTok
Note: This feature is currently in beta and not available to all advertisers.
With Shopify In-App Checkout, you can integrate the world’s highest-converting, customizable, one-click checkout experience within TikTok's in-app browser. The feature allows you to present Shopify's checkout experience to TikTok shoppers and capture conversions during shopper discovery. TikTok and Shopify do not charge any additional transaction fees to use this feature.
Shoppers can use pre-stored payment and shipping info with preferred methods like Shop Pay and PayPal to check out in a faster, more frictionless experience.
Checkout experience
All of the configurations on your store checkout will be inherited in the In-App Checkout experience
TikTok will optimize the ads experience based on TikTok user preferences. While the user experience takes place in the TikTok app, the transaction occurs on your e-Commerce domain. Note: The TikTok experience might be different for different countries/regions to comply with local user privacy laws.
Supported payment methods
In-App Checkout uses the same payment providers as configured in your online store. For shoppers, In-App Checkout currently supports the following payment methods (if configured in your store settings): credit cards and debit cards, Apple Pay, Shop Pay, and PayPal.
To learn how to opt in to this feature, refer to: How to set up the In-App Shopify Checkout experience for TikTok.
Data: With this feature, you may share the following data with TikTok. Please ensure your store's privacy policy reflects your usage and disclosure of customer data.
Order details, which may include orderID, order confirmation or failure, place order click info, cart information (product details, price, total, etc.), and payment info.
Buyer billing info and delivery info, which may include name, phone, email, and address.
In-App Checkout component data, which may include component metadata such as user entry into the checkout flow and store URL.