Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Insights and reporting
Reports
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- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- About TikTok invalid traffic solutions
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies in TikTok Ads Manager
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Audience Insights
Video Insights
About Attribution Analytics
Attribution Settings
Lift studies
Cross-media measurement
Metrics glossary
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- About TikTok reporting metrics in TikTok Ads Manager
- About basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
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TikTok supported third-party measurement
- Measurement /
- Insights and reporting /
- Metrics glossary /
Available Instant Form engagement metrics
Instant Form engagement metrics allow you to gain deeper insights into how users interact with your Instant Forms, helping uncover opportunities to enhance user experience and optimize campaign performance. You can easily access these metrics on the Instant Form tab within TikTok Ads Manager by customizing your reporting view:
Navigate to the Tools page in your TikTok Ads Manager account and select Instant page.
Choose the Instant form tab and select Custom Columns to select the metrics you would like to display.
Available Instant Form engagement metrics
Metric | Definition | Where to find |
Instant form load time | Average loading time of the Instant Form. | - Campaign/Ad Group/Ad Level - Instant Form level |
Instant form bounce rate | Percentage of unique users who exited the form without effective engagement, such as scrolling or editing. | - Instant Form level |
Instant form unique views | Number of unique users who viewed the Instant Form. | - Instant Form level |
Average time on Instant Form | Average time that users spent on the Instant Form. | - Instant Form level |
Instant Form outbound website clicks | Number of clicks on the call-to-action button that redirects users to an outbound website from the Instant Form. | - Campaign/Ad Group/Ad Level - Instant Form level |
Instant Form unique outbound website clicks | Number of unique users who clicked on the call-to-action button that redirects them to an outbound website from the Instant Form. | - Instant Form level |