How to edit permissions to TikTok accounts linked as ad delivery assets in TikTok Business Center

Last updated: February 2026

TikTok Business Center centralizes control over your advertising assets, including TikTok accounts linked as Ad delivery assets. Properly editing permissions to these TikTok accounts ensures that your Business Center and members have the appropriate level of access for ad delivery.


Before you begin



How to edit your Business Center's permissions to a TikTok account linked as ad delivery assets

How to edit your Business Center's permissions to a TikTok account linked as ad delivery assets

  1. Log in to your TikTok Business Center account.

  2. On the left-side menu, click Accounts.

  3. Under All accounts, click TikTok accounts.

  4. In the Ad delivery assets section, identify the linked TikTok account for which you need to edit permissions.

  5. In the Action column for the TikTok account, click View.

  6. At the top of the account details page, click the pencil icon next to the existing access types.

  7. Adjust the permissions for the TikTok account. You can turn the following permissions on or off:

    • Existing posts: Allows you to pull existing posts from your TikTok account for ad delivery.

      • Creator-tagged posts: Allows you to access the creator's profile information and both public and ad-authorized videos from creators who tagged this account.

      • Asset permissions: Allows you to use and edit your videos to create new ads and publish any created ads on or outside of your account.

        • Note: This toggle is only visible if you have not previously requested permissions "Use and edit your videos to create new ads" and "Publish any created ads on or outside of your account".

    • Publish and manage new videos: Allows you to push new content to your TikTok account.

      • Show through ads only: Videos get paid traffic (formerly "ads-only mode") and are hidden from organic traffic. Turn on this permission to prevent members from publishing posts that appear on the profile. Members assigned this permission won't be able to toggle off the "Show through ads only" setting in Ads Manager when creating Spark Ads by pushing content to this TikTok account from any linked ad account.

      • Show on TikTok profile and in ads: Videos get both paid and organic traffic. Turn on this permission to allow members to publish posts that appear on the profile. Members assigned this permission will be able to toggle the "Show through ads only" setting on or off in Ads Manager when creating Spark Ads by pushing content to this TikTok account from any linked ad account.

        • Note: When updating the Show through ads only or Show on TikTok profile and in ads permission, ensure Message ads permissions is deselected.

    • LIVE videos

      • Exclusive LIVE GMV Max ad delivery permissions (for non-official accounts)

    • Showcase

    • Message ads permissions

    • Series permissions

    • Note: To ensure that you can use the TikTok account to deliver Spark Ads, turn on Existing posts and TikTok posts.

  8. Click Generate QR code.

    • Note: If Message ads is selected, you will see two options: Ad Only to request ad delivery permissions for the TikTok account, and Continue to request Business Account management permissions. Click Ad Only to proceed with requesting ad delivery permissions.

  9. Click Copy QR code to download and share the QR code with the TikTok account owner.

On the TikTok app, the owner of the TikTok account will need to scan the QR code and give the Business Center authorization to the account.To access the QR Code Scanner via the Profile page:

  1. Go to your Profile page.

  2. Tap the three dashes in the top right corner of your screen.

  3. Tap My QR code.

  4. Tap the Scan icon in the top right corner of your screen.

  5. The owner of the TikTok account can scan the QR code to approve your request.


How to edit a member's permissions to a TikTok account linked as Ad delivery assets

How to edit a member's permissions to a TikTok account linked as Ad delivery assets

  1. Log in to your TikTok Business Center account.

  2. On the left-side menu, click Accounts.

  3. Under All accounts, click TikTok accounts.

  4. In the Ad delivery assets section, find the linked TikTok account for which you want to edit a member's permissions.

  5. In the Action column for the TikTok account, click View.

  6. Under Members, click the pencil icon next to the member whose permissions you want to edit.

  7. Select the desired level of access for the member. You can only grant permissions that your Business Center already has. If a permission is unavailable, you need to edit your Business Center's permissions to the TikTok account first to obtain that permission from the TikTok account owner.

    • To ensure that the member can use the TikTok account to deliver Spark Ads, turn on Existing posts and Publish and manage new videos.

    • If you want to prevent members from publishing posts that appear on the profile of a TikTok account, assign the Show through ads only permission. Members assigned this permission won't be able to toggle off the "Show through ads only" setting in Ads Manager when creating Spark Ads by pushing content to this TikTok account from any linked ad account.

    • If you want to allow members to publish posts that appear on the profile, assign the Show on TikTok profile and in ads permission. Members assigned this permission will be able to toggle the "Show through ads only" setting on or off in Ads Manager when creating Spark Ads by pushing content to this TikTok account from any linked ad account.

  8. Click Confirm.


By following these steps, you can effectively edit both your Business Center's and members' permissions for linked TikTok accounts.