How to edit permissions to TikTok accounts in Business Center

Last updated: March 2026

As your team grows and your advertising strategies evolve, you'll need to adjust who can do what with your linked TikTok accounts. Business Center provides a secure, two-tiered system for editing permissions: first for the Business Center itself, and then for the individual members within it. This ensures that you maintain tight control over your brand assets while empowering your team to perform their roles effectively.

Before you begin

Ensure you have successfully linked an existing TikTok account for ad delivery or linked an existing TikTok account for account management.
Ensure you are a member with Admin access to the Business Center.

How to edit your Business Center's permissions to a TikTok account

Log in to your TikTok Business Center account.
On the left-side menu, click Accounts.
Under All accounts, click TikTok accounts.
In the TikTok account list, identify the linked TikTok account for which you need to edit permissions.
In the Action column for the TikTok account, click View.
In the Business Center permissions tab, click Edit permissions.
Adjust the permissions for the TikTok account.
- For TikTok accounts linked for ad delivery, you can enable new permissions but cannot disable existing ones. These permissions include:
  - Existing posts: Allows you to pull existing posts from your TikTok account for ad delivery.
  - Publish and manage new videos: Allows you to push new content to your TikTok account.
    - Show through ads only: Videos get paid traffic (formerly "ads-only mode") and are hidden from organic traffic. Turn on this permission to prevent members from publishing posts that appear on the profile. Members assigned this permission won't be able to toggle off the "Show through ads only" setting in Ads Manager when creating Spark Ads by pushing content to this TikTok account from any linked ad account.
    - Show on TikTok profile and in ads: Videos get both paid and organic traffic. Turn on this permission to allow members to publish posts that appear on the profile. Members assigned this permission will be able to toggle the "Show through ads only" setting on or off in Ads Manager when creating Spark Ads by pushing content to this TikTok account from any linked ad account.
    - Note: When updating the Show through ads only or Show on TikTok profile and in ads permission, ensure Message ads permissions is deselected.
  - LIVE videos
    - Exclusive LIVE GMV Max ad delivery permissions (for non-official accounts)
  - Showcase
  - Message ads permissions
  - Series permissions
  - Note: To ensure that you can use the TikTok account to deliver Spark Ads, turn on Existing posts and TikTok posts.
- For TikTok accounts linked for account management, you can adjust the Publish and manage new videos permission, choosing between Show through ads only or Show on TikTok profile and in ads, or enable the TikTok account sharing permission.
  - Note: You cannot disable existing TikTok account sharing permission if the permission is already shared with the Business Center. To remove the permission, remove the TikTok account from Business Center and relink it.
- For Organization Accounts created in Business Center, permissions cannot be edited. These accounts are created and owned by the Business Center and are identifiable by the Get login code option.
Click Generate QR code.
Click Copy QR code to download and share the QR code with the TikTok account user.
Guide the TikTok account user through approval.

On the TikTok mobile app, a user logged into the TikTok account will need to scan the QR code and give the Business Center authorization to the account.You can ask the TikTok account user to access the QR Code Scanner via the Profile page by following these steps:

Log in to your TikTok account in your TikTok mobile app.
Go to your Profile page.
Tap the three dashes on the top right corner of your screen.
Tap Your QR code.
Tap the Scan icon on the top right corner of your screen.
Scan the QR code to approve your request.

How to edit a member's permissions to a TikTok account

Log in to your TikTok Business Center account.
On the left-side menu, click Accounts.
Under All accounts, click TikTok accounts.
In the TikTok account list, find the linked TikTok account for which you want to edit a member's permissions.
In the Action column for the TikTok account, click View.
In the Members tab, click the pencil icon next to the member whose permissions you want to edit.
Select the desired level of access for the member. You can only grant permissions that your Business Center already has. If a permission is unavailable, you need to edit your Business Center's permissions to the TikTok account first to obtain that permission from the TikTok account user.
- To ensure that the member can use the TikTok account to deliver Spark Ads, turn on Existing posts and Publish and manage new videos.
- If you want to prevent members from publishing posts that appear on the profile of a TikTok account, assign the Show through ads only permission. Members assigned this permission won't be able to toggle off the "Show through ads only" setting in Ads Manager when creating Spark Ads by pushing content to this TikTok account from any linked ad account.
- If you want to allow members to publish posts that appear on the profile, assign the Show on TikTok profile and in ads permission. Members assigned this permission will be able to toggle the "Show through ads only" setting on or off in Ads Manager when creating Spark Ads by pushing content to this TikTok account from any linked ad account.
Click Confirm.

By following these steps, you can effectively edit both your Business Center's and members' permissions for linked TikTok accounts.