Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create an ad
How to create an ad
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- How to create an ad in TikTok Ads Manager
- How to duplicate an ad in TikTok Ads Manager
- About Call-To Action Buttons on your ads
- Best practices for your landing page
- About ad disclaimers in TikTok Ads Manager
- How to add disclaimers to ads in TikTok Ads Manager
- How to add URL parameters to your website URL in TikTok Ads Manager
- How to troubleshoot ad creation in TikTok Ads Manager
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Bulk edit ads
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- About Bulk Import & Export
- How to use the Bulk Edit feature in TikTok Ads Manager
- How to edit ads using Bulk Import & Export in TikTok Ads Manager
- How to create ads with the Bulk Import feature using a reference file
- How to create ads with the Bulk Import feature using a blank template
- How to troubleshoot bulk export issues
- How to troubleshoot bulk import issues
- How to Use Auto-Fix for Imported Ads
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Preview ads
Call to Action buttons
Instant Pages
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- About Instant Pages
- How to create an Instant Page
- About Reporting for Instant Pages
- How to access the Instant Page library
- Best Practices for Instant Pages
- Specifications for customizing an Instant Page
- Instant Page best practices for entertainment and media industries
- About the Instant Pages Contact Template
- How to set up the Contact Template for Instant Pages
- How to track offsite web events from an Instant Page
- How to track offsite app events from an Instant Page
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- Ad creation /
- Create an ad /
- Call to Action buttons /
Available placements for the Call to Action button
The factors that will determine where the Call to Action (CTA) button will appear in your ads are:
Ad Format: Non-Spark Ads, Spark Ads
Buying Type: Auction, Reservation
Type of Landing Page: App Download or Landing Page
Available placement for the CTA in non-Spark Ads
In non-Spark Ads, the CTA button will appear:
At the bottom of your in-feed ad while it plays.
In the comment panel of your in-feed ad.
At the end of your in-feed video ad. The color of the CTA button will depend on the method used to purchase the ad.
Available placement for the CTA in Spark Ads
In Spark Ads, the call to action button will appear:
At the bottom of your in-feed ad while it plays.
In the comment panel of your in-feed ad.
On the Profile Page of the Identity that published the Spark Ads. The text of the CTA will vary if it leads to an App Download Page or a Landing Page.
At the end of the video.
Learn about the Call to Action button.
Learn about the available timing of Call to Action (CTA) content and background color.