Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Web measurement
Web Data Connections
Web Events & Parameters
TikTok Web Measurement Tools
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- About TikTok Pixel
- How to Set Up and Verify TikTok Web Data Connection
- Enhance Data Postback with the TikTok Pixel
- How to Enable Auto Event Setup
- Troubleshoot with Pixel Helper
- How to troubleshoot Pixel activations not showing in TikTok Ads Manager
- About using cookies with TikTok Pixel
- About Web Modeled Conversions
- About TikTok Pixel for Ecwid
- About Single Page Application Pageview Measurement for TikTok Pixel
- How to troubleshoot Pixel visibility in TikTok Ads Manager
- About Events API
- How to get started with Events API
- About Events API Payload Converter
- About the TikTok Event Builder
- How to Set Up Events and Parameters with Events Builder
- Partner Integrations for Web Events
- How to set up TikTok Pixel with Google Tag Manager in TikTok Events Manager
- How to set up Events API for server-side tagging in Google Tag Manager
- About Pixel sharing in Business Center
- How to set up pixel signal postback
- How to set up a secure data connection with TikTok through SignalSight
- How to set up a TikTok conversions destination with Twilio Segment
- How to set up a secure data connection with TikTok through Tealium
- How to set up a secure data connection with TikTok through DataHash
- How to set up a TikTok conversions destination with Adobe
- How to set up a TikTok conversions destination with Tealium
- How to set up a secure data connection with TikTok through mParticle
- How to set up a secure data connection with TikTok through Hightouch
- How to set up a secure data connection with TikTok through Blotout
- How to set up a secure data connection with TikTok through Grivy
- How to set up a secure data connection with TikTok through Anytrack
- How to set up a secure data connection with TikTok through Gamesight
- How to set up a secure data connection with TikTok through Elevar
- How to set up a pixel implementation with TikTok through TicketMaster
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TikTok Events Manager
Event Matching
TikTok Post Purchase Surveys
- Measurement /
- Web measurement /
- Event Matching /
Best practices for Advanced Matching for Web
With Advanced Matching, you can match customer information to certain actions you measure on your website.
To get the most out of Advanced Matching:
Use both Manual and Automatic Advanced Matching if possible.Manual and Automatic Advanced Matching are both useful, so using them both for the same campaign can maximize the benefit you receive. Manual Advanced Matching requires coding and developer resources to fully implement. Learn how to set up Manual Advanced Matching.
If you don't have the resources to set up Manual Advanced Matching, you will still benefit from using Automatic Advanced Matching alone. You can turn on the automatic version with a few clicks in Events Manager. Learn how to set up Automatic Advanced Matching.
Install the TikTok Pixel on web pages where you want to use Automatic Advanced Matching.
Automatic Advanced Matching only works on web pages with the pixel installed, and works best on pages where you collect first-party customer data. Some common pages where customer information is being captured include login, registration, checkout as a guest, checkout while logged in, newsletter signups, and promotion signup.
Prior to installing the TikTok pixel on your web page, we recommend reviewing the data being collected on the page and ensure it aligns with our data-sharing policies and does not include data that may be deemed sensitive such as drivers license number, SSNs, or prohibited health or financial information.
Capture customer information as frequently as possible for Manual Advanced Matching.
We recommend sending all supported customer parameters for every event that you measure on your website. We also recommend capturing customer information or first-party data as early in the funnel as possible. For example, through a login mechanism on your website.
Maximize the benefits of Advanced Matching with Cookies.
Maximize the benefits of Advanced Matching with Cookies. We recommend that both Automatic and Manual Advanced Matching solutions are paired with cookies for optimal performance. Ensure first-party cookies are enabled via Events Manager settings. Read Using Cookies with TikTok Pixel to learn more.
Both Automatic and Manual Advanced Matching work better when they're paired with cookies. Ensure first-party cookies are toggled on in your pixel Events Manager settings.
When to use Manual or Automatic Advanced Matching
Scenario | Manual Advanced Matching | Auto Advanced Matching |
iFrame Environment | Ideal when the TikTok Pixel and customer info are separated by iFrame. | Good solution if the TikTok Pixel and customer info are either both within or outside the iFrame. |
Third-Party Login Tools | Ideal when you support Third Party Login Tools such as Facebook, Google, and Apple that collect customer info. | |
Third-Party Payment Platforms | Ideal when customer information is provided directly to third party payment platforms during checkout, including PayPal, AfterPay, ShopPay, AmazonPay, and Google Pay. | |
Little access to developer resources or website code | Ideal if you don't have access to the website's code and no technical resource to support Manual Advanced Matching. | |
IMG pixel | Best for supporting IMG Pixel. Note: IMG pixel is not a recommended solution for all advertisers. Please connect with your account team to learn more. | Does not support IMG pixel. |