Include Phone/Email information in your audience to increase the user match rate with TikTok's iOS 14.5 and above opt-in traffic. Use customized files include detailed information as possible to further increase the audience match rate.
Avoid setting a targeting audience too narrow. We suggest an audience size >30K and matched audience >5K.
Postback all channel data will help you get a broader audience and better delivery performance. How to post back all-channel data to Tiktok
Set a reasonable in-activity window on MMP. Especially If you use Adjust or Branch, please pay attention to their in-activity window. It means how long the user must be away from your app, then it can be re-attributed. The default in-activity window of Adjust and Branch is 7 days.
You could try excluding the active users within the in-activity window.
Example: ✖️ Retarget users who have the purchase actions/events in the last 3 days. ✔️ Retarget users who have the add-to-cart actions/events in the last 30 days, and exclude the users who have purchase events in the last 7 days. |
Use Deeplink to improve the user experience and campaign performance. Now TikTok supports schema, App link and universal link format.
Pay attention to creative relevancy and recall activities within App to improve the App Retargeting delivery performance.