Best practices for IAA D0 Value-based Optimization for TikTok Growth Max: Mini Games ads

Last updated: May 2026

The following best practices can help you get the most out of your TikTok Growth Max: Mini Games ad campaigns.

Use Highest Value and Target ROAS bidding together
- Recommendation
  - Phase one: Use D0 ad revenue VBO campaign on Highest Value bidding for the first 3-5 days to establish a reference for D0 ROAS performance. Understand your CPA to better set daily budgets in future campaigns.
  - Phase two: Combine Highest Value and Target ROAS for better ROAS performance, using the insights from stage one to set budget and bid.
Set up Optimal Campaign Structure for success
- Recommendation
  - Implement a 1-1-N structure (One Campaign-One Ad group-Multiple Assets), where different type creatives can be organized within different asset groups.
  - Campaigns should be created separately by target market and data center.
    - For example, if you want to target Japan and the US, we recommend seting 1 country per Smart+ campaign.
  - Each campaign should include at least 10 unique ad creatives. Avoid setting up an excessive number of campaigns using duplicate creatives.
    - For example, if you have 300 ad creatives, the maximum number of Smart+ campaign volume should be 30.
Use Campaign Budget Optimization and set a reasonable daily budget
- Benefits: This provides the system with more targeting exploration to optimize ad performance, helping to drive higher ad revenue value within target ROAS expectations and improving budget utilization.
- Recommendation
  - Use Campaign Budget Optimization (CBO)
    - Select Campaign budget as your budget strategy during campaign setup.
  - Set your initial daily budget to be 300x your CPA (Active) per Ad group, with a minimum of $100 per ad group to drive stable delivery and higher value performance.
  - Increase the budget by +20% only when daily performance targets are met and >70% of the daily budget has already been consumed.