Changes that Trigger the Review Process

Last updated: May 2024

The following changes to previously approved ads or ad groups will trigger a new review process.


Level

Field

Does the field support editing?

Will editing the field trigger a new review?

Campaign

Buying Type

No

-


Advertising Objective

No

-


Campaign Name

Yes

No


Create Split Test

No

-


Budget

Yes

No

Ad Group

Ad Group Name

Yes

No


Promotion Type

No

-


Placement Type

No

-


Block List (Pangle)

Yes

Yes


User Comment

Yes

No


Video Download

No

-


Creative Type

No

-


Targeting (Age/Location/Language)

Yes

Yes


Budget & Schedule

Yes

No


Bidding & Optimization

Yes

No

Ad

Video

Yes

Yes


Image

Yes

Yes


Display Name

Yes

Yes


Text

No

-


URL Link

Yes

Yes


Deeplink

Yes

Yes


Call to Action

Yes

No


Profile Image

Yes

Yes


Tracking

Yes

Yes


For example, Advertiser A edits the URL of Ad Group B which currently has an active status. At this time, the system's review process will be activated. During the review period, Ad Group B will remain active. If the change has been approved, Ad Group B will be modified successfully and the new URL will be in effect. However, if the review fails, Ad group B will be paused.


To learn more about the different status meanings, see View Campaign, Ad group or Ad Status.