Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Advertising Policies
Advertising policies
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- TikTok Advertising Policies
- Advertiser Account Policy
- About TikTok advertising restrictions for people under the age of 18
- About the TikTok Industry Pilot Program
- Protecting minors on TikTok: advertising initiatives
- Ad Serving Policy
- Ad Format and Functionality
- Adult Content
- Age Targeting Restrictions
- Alcohol
- Animals and Environment
- Audience Expiration Policy
- Dangerous Products or Services
- Deceptive Practices
- Discrimination, Harassment, and Bullying
- Financial Services
- Gambling and Games
- Government Agency Advertisers
- Healthcare and Pharmaceuticals
- Housing, Employment, and Credit ("HEC") Ad Policy
- Intellectual Property Infringement
- Misleading and False Content
- Non-Governmental Organization (NGO) and Non-Profit Organization (NPO) Advertisers
- Other Products and Services
- Politics, Culture, and Religion
- State-Affiliated Media Advertisers
- Teen Safety and Well-Being
- TikTok After Conversion Experience Policy
- TikTok Ad After Conversion Experience Management Guidelines
- TikTok’s Anti-Discrimination Ad Policy
- Violence and Dangerous Activities
- Weight Management and Body Image
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Advertising policy resources
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Non-Governmental Organization (NGO) and Non-Profit Organization (NPO) Advertisers
- TikTok Advertiser Tools and Related Terms Overview
- Advertising on TikTok - First Things to Note
- Branded Content Policy - Market-specific Requirements
- Common Reasons Ads Fail Review
- Changes that Trigger the Review Process
- Account Review Checklist
- Why some ads are rejected after they're approved
- Ad Review FAQs
- About suspended ad accounts on TikTok
- How to troubleshoot a suspended ad account on TikTok
- About notifications of potentially prohibited data sharing on TikTok
- How to resolve notifications of potentially prohibited data sharing on TikTok
- Regional Self-Regulatory Ad Codes for the European Union
- About ACE Fulfillment Verification
- FAQs for account suspension warning notifications
- Appeal rejected ad with One Click Appeal for Other Ad Types
- About TikTok Advertising Policies for Promote
- About Ad Account Health in TikTok Ads Manager
- United Kingdom Model Reporting Rules for Sellers on Digital Platforms
- Intellectual Property Infringement Rules for Ads
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- Policies and security /
- Advertising Policies /
- Advertising policy resources /
Changes that Trigger the Review Process
The following changes to previously approved ads or ad groups will trigger a new review process.
Level | Field | Does the field support editing? | Will editing the field trigger a new review? |
|---|---|---|---|
Campaign | Buying Type | No | - |
Advertising Objective | No | - | |
Campaign Name | Yes | No | |
Create Split Test | No | - | |
Budget | Yes | No | |
Ad Group | Ad Group Name | Yes | No |
Promotion Type | No | - | |
Placement Type | No | - | |
Block List (Pangle) | Yes | Yes | |
User Comment | Yes | No | |
Video Download | No | - | |
Creative Type | No | - | |
Targeting (Age/Location/Language) | Yes | Yes | |
Budget & Schedule | Yes | No | |
Bidding & Optimization | Yes | No | |
Ad | Video | Yes | Yes |
Image | Yes | Yes | |
Display Name | Yes | Yes | |
Text | No | - | |
URL Link | Yes | Yes | |
Deeplink | Yes | Yes | |
Call to Action | Yes | No | |
Profile Image | Yes | Yes | |
Tracking | Yes | Yes |
For example, Advertiser A edits the URL of Ad Group B which currently has an active status. At this time, the system's review process will be activated. During the review period, Ad Group B will remain active. If the change has been approved, Ad Group B will be modified successfully and the new URL will be in effect. However, if the review fails, Ad group B will be paused.
To learn more about the different status meanings, see View Campaign, Ad group or Ad Status.