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View Campaign, Ad group or Ad Status

About Ad Groups or Ads "in review"

Before your ads are published, they undergo a review process to ensure they meet our Advertising Policies. You can check the status of your ad group or ad in the "status" column of your account.

Typically most ads are reviewed within 24 hours, although in some cases it may take longer.

The following changes to previously approved ads or ad groups will trigger a new review process:
  • Targeting (except for age targeting)
  • Creative (images, ad text, links, videos, etc.)
To view a complete list of changes that will trigger a review, see Changes that Trigger the Review Process.

Note: Changes made to your ad group's budget or schedule will not trigger a review.

Status Meanings

StatusMeaning
DeletedThe campaign, ad group or ad can’t run because it is deleted.
Not deliveringThe campaign, ad group or ad is no longer running because of budget or a violation of TikTok's Advertising Policies.
Inactive The campaign, ad group or ad is paused.
ActiveThe ad is running normally, or your campaign or ad group contains at least one ad running normally.
CompletedThe ad group or ad is no longer running because the scheduled end date has passed.

Note: You can hover over the status to learn more information including the suggested actions to take.

Icon Meanings

IconStatusMeaning
Screenshot 2020-02-14 11.49.41.pngNot DeliveringThe ad group or ad can’t run because there’s a problem. You can check the suggestions to learn more about the issue and what adjustments can be made.
Screenshot 2020-02-14 11.50.06.pngActiveThe ad group or ad is experiencing limited delivery, as only some of the ads or placements are delivering. You need to check the suggestions and address this warning to improve performance.
           --ActiveThe campaign, ad group or ad is active and there are no issues.

List of All Status Meanings

First Level StatusMeaning Second Level StatusMeaning
DeletedThe campaign, ad group or ad has been deletedCampaign deletedThe campaign has been deleted.
Ad group deletedThe ad group has been deleted.
Creative deletedThe ad has been deleted.
Not deliveringThe ad is not deliveringAccount in reviewThe status shown after creating or modifying an ad account.
Account not approvedThe account did not pass the review.
Account penalizedAd account is disabled due to a violation of ad policy.
Account balance insufficientThe account balance is insufficient.
Campaign out of budgetThere is an insufficient budget for the campaign.
Ad group out of budgetThere is an insufficient budget for the ad group.
Not at the scheduled timeThe ad has been scheduled at a specific time, and it hasn't reached the scheduled time.
In reviewWhen a new ad is created, the ad will go through the review process.
Edited for reviewThe review process has been triggered again when edited.
Not approvedThe ad failed the review process.
Not exploredThe status shown only for Automated Creative Optimization when the creative has not been combined successfully.
ExploringThe status shown only for Automated Creative Optimization when the combined creative is exploring. 
No creativesA new campaign or ad group without any creative.
CompletedThe scheduled time is over and the ad completed deliveryAd group completedThe schedule time is over and the ad has completed delivery.
InactiveThe campaign, ad group or ad has been deleted--The campaign has been paused, and there is no other status.
Campaign inactiveThe campaign has been paused.
Ad group deletedThe ad group has been paused.
Ad inactiveThe ad has been paused.
Low performanceThe status shown only for Automated Creative Optimization when the ad has been paused because of poor performance.
ActiveThe campaign, ad group or ad is active (including when only partial placements are available for delivery)--The ad is delivering (including when only partial placements are available for delivery).
Edited for reviewThe review process has been triggered again because of re-editing.
Best performanceThe status shown only for Automated Creative Optimization when the ad's performance is excellent.
Good performanceThe status shown only for Automated Creative Optimization when the ad's performance is doing well.