View Campaign, Ad group or Ad Status
About Ad Groups or Ads "in review"
Before your ads are published, they undergo a review process to ensure they meet our Advertising Policies. You can check the status of your ad group or ad in the "status" column of your account.
Typically most ads are reviewed within 24 hours, although in some cases it may take longer.
The following changes to previously approved ads or ad groups will trigger a new review process:
- Targeting (except for age targeting)
- Creative (images, ad text, links, videos, etc.)
To view a complete list of changes that will trigger a review, see Changes that Trigger the Review Process.
Note: Changes made to your ad group's budget or schedule will not trigger a review.
|Deleted||The campaign, ad group or ad can’t run because it is deleted.|
|Not delivering||The campaign, ad group or ad is no longer running because of budget or a violation of TikTok's Advertising Policies.|
|Inactive||The campaign, ad group or ad is paused.|
|Active||The ad is running normally, or your campaign or ad group contains at least one ad running normally.|
|Completed||The ad group or ad is no longer running because the scheduled end date has passed.|
Note: You can hover over the status to learn more information including the suggested actions to take.
|Not Delivering||The ad group or ad can’t run because there’s a problem. You can check the suggestions to learn more about the issue and what adjustments can be made.|
|Active||The ad group or ad is experiencing limited delivery, as only some of the ads or placements are delivering. You need to check the suggestions and address this warning to improve performance.|
|--||Active||The campaign, ad group or ad is active and there are no issues.|
List of All Status Meanings
|First Level Status||Meaning||Second Level Status||Meaning|
|Deleted||The campaign, ad group or ad has been deleted||Campaign deleted||The campaign has been deleted.|
|Ad group deleted||The ad group has been deleted.|
|Creative deleted||The ad has been deleted.|
|Not delivering||The ad is not delivering||Account in review||The status shown after creating or modifying an ad account.|
|Account not approved||The account did not pass the review.|
|Account penalized||Ad account is disabled due to a violation of ad policy.|
|Account balance insufficient||The account balance is insufficient.|
|Campaign out of budget||There is an insufficient budget for the campaign.|
|Ad group out of budget||There is an insufficient budget for the ad group.|
|Not at the scheduled time||The ad has been scheduled at a specific time, and it hasn't reached the scheduled time.|
|In review||When a new ad is created, the ad will go through the review process.|
|Edited for review||The review process has been triggered again when edited.|
|Not approved||The ad failed the review process.|
|Not explored||The status shown only for Automated Creative Optimization when the creative has not been combined successfully.|
|Exploring||The status shown only for Automated Creative Optimization when the combined creative is exploring.|
|No creatives||A new campaign or ad group without any creative.|
|Completed||The scheduled time is over and the ad completed delivery||Ad group completed||The schedule time is over and the ad has completed delivery.|
|Inactive||The campaign, ad group or ad has been deleted||--||The campaign has been paused, and there is no other status.|
|Campaign inactive||The campaign has been paused.|
|Ad group deleted||The ad group has been paused.|
|Ad inactive||The ad has been paused.|
|Low performance||The status shown only for Automated Creative Optimization when the ad has been paused because of poor performance.|
|Active||The campaign, ad group or ad is active (including when only partial placements are available for delivery)||--||The ad is delivering (including when only partial placements are available for delivery).|
|Edited for review||The review process has been triggered again because of re-editing.|
|Best performance||The status shown only for Automated Creative Optimization when the ad's performance is excellent.|
|Good performance||The status shown only for Automated Creative Optimization when the ad's performance is doing well.|
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